Drowning in Junk Mail – How to Opt-out of Junk Mail from American Target Advertising

Today’s direct marketing firm is American Target Advertising, they also have the website Non-Profit Prosperity.com.

Contact them here. If that doesn’t work call (703) 392-7676

The company was founded in 1965 by Richard Viguerie using a mailing list made up of 12,500 of Barry Goldwater`s $50-plus donors. He went down to the clerk of the House of Representatives with a gaggle of secretaries to write down Barry Goldwater’s donors who gave $50 or more. Out of 15,000 names they only got 12,500, before someone kicked them out. That list of names became the backbone of his direct mail firm, The Viguerie Company that became American Target Advertising. Mr. Viguerie has spun off his marketing techniques in to a class, so you can do them yourself Viguerie Marketing Institute. He has also written a book about direct mail marketing America’s Right Turn.

Direct marketing firms all share/sell their mailing lists with each other. Groups who I opted-out of months ago started popping up again. That tells me she was being sold back on to the list. Or I was getting 2 of the same mailpiece in the same week and got it down to one. There was a list above what I had gotten her off of. That lead me to the history of direct mail and Mr. Viguerie. I am sure my gal has been on this guy’s list since the 1970’s.

Like Mr. Viguerie I am using the Federal Election Commission  and the IRS as a tool. Only this time it is to find out who his clients are so I can make mail from American Target Advertising stop. Between Charity Navigator and Open Secrets I have taught myself how to dig into the boat loads of paper that charities and PACs have to file. American Target Advertising is a classy firm that doesn’t blab about their clients on their website. I had to dive into documents that can be hundreds of pages long, to pull out who does the fundraising for each one.


Here are some of their clients:

Eagle Forum
Eagle Forum, Wiki page, run by Phyllis Schlafly. Ballotpedia page, Open Secrets page, Charity Navigator page. Opt-out here eagle@eagleforum.org

Phyllis Schlafly and Richard Viguerie have been friends since the 1960’s. He uses her take down of the Equal Rights Amendment as a case study in his book America’s Right Turn. It is a perfect example of someone using alternative media, to get people who otherwise are on opposite sides of the room, to come together for a common cause.

2 from Faith and Freedom Coalition
Faith and Freedom Coalition, Wiki page, Open Secrets page, Charity Navigator page, opt-out here INFO@FFCOALITION.COM

2 from CatholicVote.org
Catholic Vote, Wiki page, Open Secrets page a project of Fedelis Open Secrets page. Opt-out here info@catholicvote.org

The Jesse Helms Center Foundation
Jesse Helms Center,  Wiki page. Charity Navigator page Opt-out here.

Traditional Values Coalition
Traditional Values Coalition, Wiki page, Open Secrets page, Charity Navigator page (no rating) opt-out here

Christian Seniors Association
Christian Seniors Association sister organization to Traditional Values Coalition

Liberty Guard
Liberty Guard, run by Bob BarrCharity Navigator page

Conservative Caucus
Conservative Caucus, Wiki page, Charity Navigator page

If I find more clients I will add them.

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4 thoughts on “Drowning in Junk Mail – How to Opt-out of Junk Mail from American Target Advertising

  1. This is so nerve wracking! As a marketer, and consumer! This is wasteful and ineffective marketing. We don’t have to say goodbye to all traditional types of advertising, but we do need to come a bit out of the dark ages and be more in tune with what your potential customer may want or need. I guarantee you consumers young and old don’t want anymore junk mail! I think this can lead to a type of anti-marketing. Consumers are smarter and more likely to voice their opinions these days, and avoid companies that waste their time, and clog their mailboxes with junk. Thanks for sharing!

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    • I have started to do both. So everyone who sends junk mail gets both a phone call and an email. Then I will contact the direct marketing firm with a phone call and an email. If you have all ready contacted someone you don’t have to do it again. If you don’t get a response or if the junk mail didn’t stop in 90 days then go to DMA complaint. Re-read the Start here page I have redone it in the past week.

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  2. My parents are deluged with “Catholic” missionary donation requests….I have begged them to stop sending mail to my 96 year old Mom and 92 year old Dad. They have sold their name and address to the tune of about 60 charities. I can’t keep up. I don’t know what to do. This Merrifield, VA scam has several names. I have 23 donation requests from them that I took from my Dad and Moms place. All the same P.O. Box numbers but with different names. I have found several websites from REAL charities saying they are NOT affiliated with them. Can anyone stop this?!?

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