Contact them here. If that doesn’t work call (703) 392-7676
The company was founded in 1965 by Richard Viguerie using a mailing list made up of 12,500 of Barry Goldwater`s $50-plus donors. He went down to the clerk of the House of Representatives with a gaggle of secretaries to write down Barry Goldwater’s donors who gave $50 or more. Out of 15,000 names they only got 12,500, before someone kicked them out. That list of names became the backbone of his direct mail firm, The Viguerie Company that became American Target Advertising. Mr. Viguerie has spun off his marketing techniques in to a class, so you can do them yourself Viguerie Marketing Institute. He has also written a book about direct mail marketing America’s Right Turn.
Direct marketing firms all share/sell their mailing lists with each other. Groups who I opted-out of months ago started popping up again. That tells me she was being sold back on to the list. Or I was getting 2 of the same mailpiece in the same week and got it down to one. There was a list above what I had gotten her off of. That lead me to the history of direct mail and Mr. Viguerie. I am sure my gal has been on this guy’s list since the 1970’s.
Like Mr. Viguerie I am using the Federal Election Commission and the IRS as a tool. Only this time it is to find out who his clients are so I can make mail from American Target Advertising stop. Between Charity Navigator and Open Secrets I have taught myself how to dig into the boat loads of paper that charities and PACs have to file. American Target Advertising is a classy firm that doesn’t blab about their clients on their website. I had to dive into documents that can be hundreds of pages long, to pull out who does the fundraising for each one.
Here are some of their clients:
Phyllis Schlafly and Richard Viguerie have been friends since the 1960’s. He uses her take down of the Equal Rights Amendment as a case study in his book America’s Right Turn. It is a perfect example of someone using alternative media, to get people who otherwise are on opposite sides of the room, to come together for a common cause.
If I find more clients I will add them.