Moms for America: From Grassroots to Insurrection

Have you ever seen the birth of a supervillain? I have. This is Kimberly Fletcher in 2010 at a Tea Party Convention. As a part of her speech, she gives her villain origin story. Her husband was working at the Pentagon on 9/11. He made it out OK. And from that day she has devoted her life to politics. There were so many choices she could have made in her life since that day. Think of all the good she could have done in the world with all the passion and drive she has. Instead, she chose to do this. Today is all about Kimberly Fletcher and the group she founded Moms for America. Best known as the group that pulled the permit for the “Stop the Steal” event that became the Jan 6th riot.

Today I will give a brief history of the conservative women’s movement in America, Kimberly Fletcher’s story, what Moms for America does, and finally, I bought some merch from Moms for America to see if is good quality and if you can wear it someplace other than the next insurrection.

Moms for America

Charity Navigator page, no rating

ProPublica page

Moms For America Action 501(c)4 ProPublica page

SourceWatch Page

To stop Moms for America junk mail opt-out of American Target Advertising‘s American Mailing Lists Corporation‘s mailing lists opt-out here. This is all of ATA’s mailing lists. Take a look to see if you are on any other of their clients’s mailing lists.

Mailpiece used in this blog Moms For America October 2022 Important National Survey of 1,000,000 Moms and Grandmoms on the “Critical Race Theory” Curriculum in America’s Schools. (all junk mail photos are “Creative Commons Attribution-ShareAlike” Please credit “Drowning in Junk Mail” if you use them in any project, news story, whatever.)


One of the women’s groups at the bottom is fake.

This next section is taken from Empire of Direct Mail by Takahito Moriyama

California Federation of Republican Women, 5 January 1954.

In the early spring of 1954, leaders of Republican women’s clubs came to Washington from all over the country for a “Centennial Conference,” in which the women attended workshops on how to organize other women back home into an army of volunteers. Each of the Republican women went back to her local club with a neat fourteen-pound leatherette case containing a 35 mm film projector, which the Republican Congressional Campaign Committee provided for free. Then female volunteers were able to hold political meetings in their living rooms over coffee for an intimate group by showing campaign films. Besides organizing the “coffee hours,” women brought the projectors and films into service clubs, women’s clubs, civic organization meetings, libraries, and churches. One Republican marveled at the grassroots campaign during the 1954 elections, saying that the volunteers toted campaign materials into “places we never thought we could reach with a political message.” 

Takahito Moriyama, Empire of Direct Mail pg 24

Images used in this section of the video:
Pixels: Republican Centennial 1954 Poster (trust me I tried to find a better source than this)
Getty Images: Women Republicans Decorate GOP Bus
Getty Images: California Federation of Republican Women, 1954
Getty Images: JAN 2 1963 Mrs. Ruth Richardson (Right) And Mrs R.J. Reese

I think I found the projector. It was a WW II Holmes NAVY Portable 35mm Sound Projector. It was used by the Navy to take from base to base to show training films. If it wasn’t this one it was something very similar.

Ebay listing for projector

Holms Projector Project Shows the projector on a portable stand. The ladies would have had to lug around a similar stand to their meetings.

Although the 1950s advertising industry was a male-dominated arena, Republican women took a part in advertising operations as well as grassroots activities. The Republican Women in Industry and the Professions (RWIP), whose leadership included female advertising executives and public relations managers, sent a letter to RNC Chairman Leonard W. Hall in June 1954. President of the RWIP and a public relations promotion consultant herself, Kay Martin stressed contributions that ad women could make, claiming that the “Republican Party needed an organized group of the top (mostly public relations) editors and advertising women, who have offered to volunteer their time and best efforts to supplement and work for the Party, it is this very minute.” Martin went on to make her case that the Eisenhower administration and its programs “needs to be interpreted at grass-roots level to women.”

Takahito Moriyama, Empire of Direct Mail pg 24

Photos used in this section:
Partners in Productive Advertising, Austin Briggs: The Advertising Manager
Getty Images: Businesswoman and her secretary – stock photo

Powerful women in the advertising industry had to beg the Eisenhower campaign to pay attention to the women’s vote.  

MAR 10 1956, MAR 20 1956; Workers for the “Thank you, Mr. President” fund campaign being conducted by women of the Republican party include Mrs. Roscoe Ayers (left) and Mrs. Henry Swan II. This campaign precedes the regular finance drive and funds are being solicited only from women.; (Photo By Ed Maker/The Denver Post via Getty Images)

In response to these voices, Republican public relations professionals mapped out a nationwide television rally of grassroots party workers with a special emphasis on women. Produced by the RNC in conjunction with members of the Women’s National Press Club and the Top Women Press Representatives of the Nation, “Women Want to Know” was a TV program “designed for the special tastes of the housewife.” As a fifteen-minute, three-times-a-week series, the program showed the interactions of questions and answers among informed guests, an inquisitive panel of experts, and a studio audience. The purpose of this series was to inform women of vital concerns to them, ranging from foremost researchers in breast cancer, how their sons would be drafted, and to Geneviève de Galard, a French nurse known as the “Angel of Dien Bien Phu.” Reaching out to housewives and female voters, “Women Want to Know” exemplified the fusion of political advertising strategy and grassroots efforts. 

Takahito Moriyama, Empire of Direct Mail pg 24

I looked for clips of “Women Want to Know” but couldn’t find anything. This show sounds like The View or The Talk but is sponsored by the GOP. 

IMDB page For Women Want to Know

Faye Emerson also briefly hosted a New York program in 1956 called Women Want to Know, and generated a great deal of controversy with the premiere episode’s topic, sex education. Charles S. Aaronson authored an editorial in Motion Picture Daily blasting Emerson and the show for the topic, ‘‘which has no conceivable place in such a mass medium of wide dissemination as television,’’ and cynically noted that having the ‘‘glamorous Faye Emerson’’ moderate the discussion was ‘‘little less than the height of folly.’’

‘‘Glamor Girl Classed as TV Show Brain’’: The Body and Mind of Faye Emerson Christine Becker
The Journal of Popular Culture, Vol. 38, No. 2, 2004
https://www3.nd.edu/~cbecker1/emersonarticle.PDF page 12 of PDF or page 253 of original publication

The Faye Emerson Show. October 19, 1950 interview with theater director Paton Price, architect Frank Lloyd Wright, and playwright Tennessee Williams

Woodland Hills GOP Women’s Club luncheon

As historian Catherine Rymph has argued, “clubwomen” engaged in partisan politics by the 1950s. The National Federation of Republican Women promoted women’s auxiliary role, and more women than ever before became an integral part in the Republican Party during the Eisenhower period. A 1950s survey demonstrated that women composed 56 percent of core GOP activists, while female activists were only 41 percent in the Democratic Party. The fifties also witnessed the decline of the American labor movement’s influence at the local level. As trade unions shifted from radicalism of the 1930s toward moderation and practicality in the midcentury, American intellectuals such as C. Wright Mills and Seymour Martin Lipset were pessimistic about the political leadership of unions. Whereas the unions were integrated into a liberal coalition within the Democratic Party, they failed to mobilize white-collar workers in the years prior to the 1960s. At the same time, political consultants in the RNC successfully enlarged grassroots Republican forces by bringing women into political life.

Takahito Moriyama, Empire of Direct Mail pg 24

Wiki page for the women’s club movement in the United States. The impact of the Woman’s Club movement on the Eisenhower campaign can not be understated. Those projectors were hauled into every church basement, country club meeting room, living room, and any place with a punch bowl and little finger sandwiches.

Images used in this section:
Los Angeles Public Library Photo Collection: Arrange Decor May 1959 Laurel Oaks Republican Women’s Club
Role Reversal: LIFE Goes to a Men’s-Style Party Night for Republican Women, June 16, 1941 LIFE

At the same time, political consultants and personalized direct mail started ramping up. The political consultants did their best to direct a political campaign, and a part of that plan was to raise money lots and lots of money in a short time. That is when people like Harold Oram, Marvin Liebman, and Richard Viguerie began to hone their craft of creating targeted direct mail. Fundraising became decentralized. Instead of donating directly to a political party, people were donating to groups created by fundraisers.


Phyllis Schlafly the Mother of the Modern Conservative Women’s Movement

Activist Phyllis Schlafly wearing a “Stop ERA” badge, demonstrating with other women against the Equal Rights Amendment in front of the White House, Washington, D.C. Libary Of Congress

Eagle Forum run by Anne Cori Schlafly

Phyllis Schlafly Eagles run by Ed Martin and John Schlafly, Andy Schafly

Ballotpedia page

NYT Obituary gift link

Equal Rights Amendment wiki page

That was the 1950’s we are going to jump up to the 1970s and the Stop ERA Campaign.

Phyllis Schlafly had been politically active since the 1940s. She ran for office a few times and lost. She wanted so badly “To be in the room where it happens“, but it wasn’t meant to be for Mrs. Schlafly. In one of her many tries to get attention in hopes of being elected for office, any office she latched onto the ERA amendment that was being voted on at the time. The ERA didn’t pass in part to the work of Phyllis and her “Eagles”. 

When you are running a lobbying campaign like Mrs. Schlafly was you need volunteers and money. She started the Eagle Forum and a network of smaller clubs in every state. She tapped into the same network of women’s clubs that the Eisenhower campaign had used all those years ago.

Phyllis Schlafly taught her eagles “how to fly” She taught them how to organize groups to lobby Congress, and how to manipulate the system to bend to their favor.

The Most Powerful Office In The World IS NOT The President of the United States!

Eagle Forum teaches people how to weasel into local politics by getting elected to “Precinct Committee person”. The Precinct Committee person determines who gets to be on primary the ballot to be elected to office at every level of government.

This directly parallels the tactic of getting into local politics by being elected to small potions that people don’t scrutinize like water board or school board then working your way up the political food chain. 

Phyllis Schlafly needed money to finance her movement. She teamed up with Richard Viguerie to run her direct mail program. The two of them together were truly a match made in hell. Viguerie’s company American Target Advertising ran her direct mail campaign almost until the day she died.

Images used in this section:
Wikipedia: A Choice Not an Echo
Wikipedia: Schlafly with President Ronald Reagan in 1983
Getty Images: Gloria Steinem Speaks At Rally 1978
Getty Images: Stop ERA national Chairman Phyllis Schafly leads members opposed to the equal rights amendment in a song about the pro ERA forces plan for a national demonstration in the capital city.


After Mrs. Schlafly passed there was a hole in the portfolio of American Target Advertising. They have a Catholic group, a seniors group, a Veteran dog group, a pro-life group, a fake civil rights group, and a pro-cop group. But without Eagle Forum they are missing a Women’s group.

That is where Kimberly Fletcher and Homemakers for America step in.


Homemakers for America

That brings us back to that empty banquet hall in Tennessee in 2010. This is all conjecture. I have no idea what happened. But Phyllis Schlafly died in 2016. Her kids are fighting amongst themselves. About the same time, Kimberly Fletcher gives Homemakers for America a complete makeover. A new logo and a new name. The new name appeals to a wider demographic rather than the very niche topic of homemakers. Moms for America. I am sure that the silver-tongued devils at American Target Advertising were slick with their pitch to her. They will cover all the costs of a direct mail campaign. Moms for America will get a cut of the money that American Target Advertising pulls in.

This is the old Homemakers of America website. I glanced at this and immediately wondered if Kimberly Fletcher was a member of the LDS church. She is Mormon Wiki. Her husband served in the military. They have 8 kids that she homeschooled when they were little. At least 2 of the kids went to high school. They seem to be all adults now living their best lives. Cassie Fletcher’s podcast on her story. Her story is also the Moms for America story.

Along with Cassie Fletcher, two daughters-in-law also work for the charity. This is always a red flag. Is this a charity or a family business?

Charity Watch has a couple of articles about family-run charities and why they can be a problem.

All-in-the-Family Charities Receive F’s

“It’s more like a family business than a public charity … You would have to have a lot of trust in this family in order to want to give them your money.”

Donor Alert: ‘ACLJ’ Is Two Charities Dominated by One Family


Moms for America

As a reaction to the Women’s March in January 2017, Mrs. Fletcher organized the Moms March for America in September 2017. This was the start of Mrs. Fletcher gathering up people to start a new movement.

From the name change in 2018 until the Stop the Steal movement Moms for America was a basic right-wing group following all the culture war topics, border wall/illegal immigrants, getting Brett Kavanaugh confirmed to the Supreme Court (28:30 for Mrs. Fletcher to start). She even drags out all the old lies about the ERA, now with transgender people tossed into the mix. Then the COVID-19 lockdown in March of 2020 and she rallied moms to keep kids in school, not wear masks and not get vaccinated, or pull their kids from school and homeschool them.

This network of women would be the core of her new following. She would lead them to protest schools over mask mandates and vaccinations, the D.C. Capitol, and then get them elected to school boards across the nation. “And a lot of these moms who are now active in the school board races … they were election-integrity activists first. 


Jan 6th, 2021 “Stop the Steal Rally”/Insurrection

 Nebraska gubernatorial candidate Charles Herbster poses for a picture Jan. 6, 2021, at the rally then-President Donald Trump held on the Ellipse near the White House. From left, Kimberly Fletcher and Meredith Iler of Moms for America. Iler posted the image publicly on Facebook (since deleted). Nebraska Examiner

And then this happened

Most people know about the events of Jan 6th at the Capitol Building. Many people don’t know that there was a series of rallies in November and December leading up to the big “Stop the Steal” event in January. Mrs. Fletcher was instrumental in connecting people across the country and organizing those events. All the people who organized those smaller local events teamed up to put on, the big event in D.C. She was the one who pulled a permit for a fake group called “One Nation Under God”. That event eventually became the “Stop the Steal” rally that President Trump spoke at.

Kimberly Fletcher was instrumental. There really would not be a Stop the Steal movement to the degree that we were effective without Kimberly Fletcher. We got connected through an activist down South. She said, ‘You need to talk to her.’

We were on the phone, and five minutes later, she said, ‘I’m gonna roll my organization into yours,’ and that allowed us, on that first Saturday after the elections, to be present in all 50 state capitals. … Without Kimberly Fletcher and Moms for America (which has since moved its headquarters to Missouri), that would not have been possible. And a lot of these moms who are now active in the school board races … they were election-integrity activists first.

Q&A with Ali Alexander, organizer of ‘Stop the Steal’ protests before Jan. 6

Law enforcement anticipated between 50 and 500 people at the gathering, assigning it the lowest possible threat score and predicting a 1% to 5% chance of arrests. The police gave much higher threat scores to two small anti-Trump demonstrations planned elsewhere in the city.

However, One Nation Under God was a fake name used to trick the Capitol Police into giving Stop the Steal a permit, according to Stop the Steal organizer Kimberly Fletcher. Fletcher is president of Moms for America, a grassroots organization founded to combat “radical feminism.”

“Everybody was using different names because they didn’t want us to be there,” Fletcher said, adding that Alexander and his allies experimented with a variety of aliases to secure permits for the east front of the Capitol. Laughing, Fletcher recalled how the police repeatedly called her “trying to find out who was who.”

New Details Suggest Senior Trump Aides Knew Jan. 6 Rally Could Get Chaotic

This article was quoted in Mrs. Fletcher’s deposition for the January 6th Committee

In a statement to BuzzFeed News, Fletcher rejected the suggestion that the group’s permit application was in any way deceptive. “A ‘fake name’ was not provided for the permit to gather on January 6. Stop the Steal pulled the permit for a group of organizations under ‘One Nation Under God.’ The false information from Antifa and Biden supporters, and from the left media who do not want to perform necessary and thorough research, is slothful and simply ignorant at best. The truth will prevail.”

The Capitol Police Granted Permits For Jan. 6 Protests Despite Signs That Organizers Weren’t Who They Said They Were

This article was quoted in Mrs. Fletcher’s deposition for the January 6th Committee

Kimberly Fletcher, the Moms for America president, said she wasn’t aware the Trump campaign had a role in the rally at the Ellipse until around New Year’s Day. While she didn’t work directly with the campaign, Fletcher did notice a shift in who was involved in the rally and who would be speaking.

“When I got there and I saw the size of the stage and everything, I’m like, ‘Wow, we couldn’t possibly have afforded that,’” she said. “It was a big stage. It was a very professional stage. I don’t know who was in the background or who put it together or anything.”

In addition to the large stage, the rally on the Ellipse featured a sophisticated sound system and at least three Jumbotron-style screens projecting the president’s image to the crowd. Videos posted online show Trump and his family in a nearby private tent watching the rally on several monitors as music blared in the background.

Moms for America held a more modest “Save the Republic” rally on Jan. 5 near the U.S. Capitol, an event that drew about 500 people and cost between $13,000 to $14,000, according to Fletcher.

Records: Trump allies behind rally that ignited Capitol riot

This article was quoted in Mrs. Fletcher’s deposition for the January 6th Committee

Images Used in this section:
Getty Images: Trump Supporters Hold “Stop The Steal” Rally In DC Amid Ratification Of Presidential Election
AP Photo: Trump supporters participate in a rally Wednesday, Jan. 6, 2021 in Washington

Wayback Machine grab of Kimberly Fetcher’s speech at the “Save the Republic” rally on January 5th


Post Jan 6th riot

All throughout 2021 she spread lies about COVID-19, was against mask mandates and of course, her solution to all of this was to homeschool your kids her real agenda.

Parent’s Strike “Force these vaccines down our throats.”

Moms Have Had Enough of Masking Flip-Flops

‘Moms Have Good Options, and We’re Here to Help Moms Use Them. Homeschooling Doesn’t Have to Be Scary’

In January 2022 Mrs. Fletcher pled the 5th for every question asked of her by the Jan. 6th Committee.

Her version of what happened at the deposition: J6, Mar-a-Lago, and the WAR on the American People

Her reward for not ratting out her friends was Moms for America was propelled to the top of the right’s Mom sphere in 2022. Suddenly Moms For America is a main sponsor at CPAC. The main hub of networking and fundraising for conservatives.

Kimberly Fletcher on a CPAC panel Feb 2022 Start at 11:09

Kimberly Fletcher giving an undercard speech CPAC Aug 2022 Start at 27:56

Moms for America joined the trucker convoy protest in the summer of 2022

One of the consequences of trying to overthrow the government is people putting you under a microscope.

Moms for America is now listed as a “parents’ rights” hate group by the SLPC under “anti-government extremist groups,” and “reactionary anti-student inclusion group”.

They have been de-platformed by multiple social media companies. July 2021 Big Tech Exit protest, Most recently by Vimeo.

Everyone has gone through their publicly filed finance records. The donation that stuck out to everyone was the one made by Julia “Julie” Jenkins Fancelli, daughter of late Publix Super Markets founder George Jenkins and an heir to his roughly $9 billion fortune. She essentially financed the “Stop the Steal” rally. As a part of that she donated 1.3 million to Moms For America.

For more information on the women behind the Jan 6th event: The Rich Mothers of the Insurrection

For more information about Mom for America’s donors: A Jan. 6 “Moms” Group Funded by Big Lie Donors Is Stoking Voter Suppression


2023 and Beyond

Ad for a Moms for America sponsored webinar about how to run for school board.

If you look past the chatter about the daily culture war skirmishes going on, the main objective of Moms for America is to get people elected to school boards. Each person may have a different personal agenda but the overall goal is disruption. They want to break the school system down so that people either beg for a voucher system or you guessed it homeschool their kids.


Moms for Junk Mail

I received this mailpiece from Moms for America because of the Christian Action Network project I did. I took one look at this mailpiece and knew it was made by American Target Advertising. I can trace the DNA of this mailpiece back to the 1940s. Richard Viguerie was trained by Marvin Liebman who was trained by Harold Oram a couple of pioneers in the direct mail world. They loved to feature opinion leaders in mailpieces. The theory goes that if you love the opinion leaders featured in the mailpiece then you will love the group that sent the mailpiece.

“[W]henever I [Marvin Liebman] organized a ‘conservative’ or ‘anti-communist’ group, I followed Oram’s example and tried to include as many ‘liberals’ as I could on the letterhead to create the broadest possible base of support.” The signature of an anti-communist organization with which Oram and Liebman were involved clearly demonstrated diverse supporters. It included poets Conrad Aiken and Siegfried Sassoon, cellist Pablo Casals, novelist John Dos Passos, psychologist Carl Jung, architect Walter Gropius, physicist Robert Oppenheimer, philosopher Bertrand Russell, historian Arthur Schlesinger, and the American Socialist Party leader Norman Thomas, to name only the most notable.

Takahito Moriyama, Empire of Direct Mail pg 45

This mailpiece features:

Jim Jordan

Orrin Hatch

Candy Carson wife of Ben Carson

Ken Blackwell

Charlie Kirk

Sam Sorbo wife of Kevin Sorbo

Brad Dacus president of the Pacific Justice Institute

Foster Friess

Richard Viguerie

This mailpiece is not trying to “create the broadest possible base of support” it is trying to appeal to hardcore conservatives. They are not trying to convert people. The only people who care about Richard Viguerie, is Richard Viguerie and American Target Advertising. You have to be a political direct mail nerd to know who he is.

If you want to get off the mailing list for Moms for America I will link to the opt-out page for ATA. Normally I tell people to contact the organization directly, not today you can skip that step and go directly to the fundraiser. If you are on one of their mailing lists you are on all of their mailing lists.


Moms for Merch

Moms For America’s Merch Store

Let’s talk merch and I why I bought what I did. I wanted to get on to Moms for America and, American Target Advertising’s mailing lists. My hope was that if I bought about $100 of merch they would put me on the super fan list and I would get put on all the mailing lists for the American Target Advertising extended universe. That didn’t happen. On the one hand, I am glad. But on the other, it means that their donor journey of being sucked into all of the funnels that ATA has to offer is being neglected. They need better integration of their systems to maximize the amount of money they can drain out of a person. While the junk mail content I was hoping for didn’t happen, I still have the merch in all of its glory.

Overall, I like the line they have created. You can tell one person picked all of it. I love that Mrs. Fletcher wears all the key pieces in the line. She picked out things she liked and wanted to wear. Which is great. All of the clothing comes in women’s plus-size. I wear a 2X. This is another reason I picked them first. I wanted a woman’s shirt in my size.

The core product is the purple shirts with the Moms for America logo on them. I got the V-neck version. The nice thing about clothing is that on the tags it tells you where it came from. The blank is from Port & Company. They make blanks, that is they make clothing that is intended to be silkscreened, embroidered, or customized in some other way. It is a cheap tee that is made to be worn a few times and tossed out. It is a good protest tee. It is cheap enough that you can bundle it with other protest products like a hat and a sign to make your group look good for the day. A person walks up, pays about $40 gets a protest bundle and the group still makes a nice profit.

The hat I got was the beanie. Sadly the trucker hat was out of stock at the time or I would have picked that one up instead. The beanie is from S&S Activewear. This hat is wonderful it is thick and soft. Mrs. Fletcher knows how to pick out a nice hat for those cold days in DC. My only complaint is that the branding is an iron-on patch. I would have preferred the embroidered one that Mrs. Fletcher wore on January 6th, 2021. But when you are making products to a price point that is how you cut costs.

This next product is why we are here a rhinestone incrusted vest. I can not overstate how much I love this piece. It is in the fine tradition of over-the-top clothing found at political conventions. If you wear this on the floor of a GOP or CPAC convention you will blend right in. Mrs. Fletcher wears the one in denim all the time and I love it. It is the Curvy Bottom Crystal Button Vest from Distinct Apparel. They make both blank clothing and rhinestone kits to embellish any piece of clothing you want. I’m assuming that the rhinestone kits come on big iron-on sheets. I love that Moms for America paid to have a custom pattern of their logo made. There is also a bling tee. I was really hoping for a bling hat with the Moms for America logo on it. My only complaint about it is they sent me the wrong size a 1X. But judging from how badly it fits I would have needed to order a 3X to get the fit I like. I am terrified to wash it. It came with washing instructions, but I think I would wash it by hand to make sure that the rhinestones don’t get knocked off.

Images used in this section:
Getty Images CPAC Feb. 18, 2010 Flordia woman, listens to Senate Candidate Marco Rubio
Getty Images: An unidentified delegate sports a crazy hat during the Democratic National Convention in Charlotte, North Carolina on Wednesday, September 05, 2012
Getty Images: Women wearing ‘IKE’ dresses and holding ‘IKE’ parasols at the Republican National Convention, San Francisco, USA, 22 August 1956
Getty Images: Three female Democratic Party members wearing distinct hats, two wear different styles of straw hat and the third wears hat in the shape of a donkey, at the 1972 Democratic National Convention
Getty Images: MIAMI, FL – AUGUST 5: Republican Convention on August 5, 1968 in Miami, Florida.
Getty Images: Hart Glasses Delegate wears red, white and blue during day two of the Democratic National Convention at Time Warner Cable Arena on September 5, 2012 in Charlotte, North Carolina
Getty Images: Man in Uncle Sam Suit Leading Conservatives Gather For Annual CPAC Event In National Harbor, Maryland
Getty Images: Trump Shirts American Conservative Union Holds Annual CPAC Conference In Orlando

Things I would improve about the merch line

My vision of what an Angles hat would look like if Moms for America designed it.

I would change the trucker hat. It has too much on it. Hats for sports teams don’t have the name of the team on them. They just have the logo. Moms For America paid a lot for that logo. And quite frankly it is one of the best logos for any charity. I would make it large and proud on a hat.

I think they should stay away from novelty tees like the Target tee, tees with one word, and seasonal tees like the “ugly” Christmas sweater. All for the same reason. Those only work if you are using a “print on demand” service. This means the shirt only gets made when someone orders it. That ugly sweater has been hanging around since last year. It should have been put on clearance long ago. Don’t waste resources on items other than your core products unless you use a “print on demand” vendor.

I would also add long-sleeve tees in pink and teal to layer with the purple tees. A purple raglan tee would also be nice. I would switch the denim vest from stone wash to navy. The darker color contrasts better with the rhinestones. Finally, I would add a bling trucker hat to complete the ensemble.


Should you donate to Moms for America?

Should you an elderly person on a fixed income who just got a mailpiece in the mail donate to Moms for America? No. They are an astroturf organization that will do fine without your $20. There is so much dark money pouring into this group they don’t need your help.

A few of their Major Donors:

Dark Money is when you can’t trace the origin of the money. Donors will hide behind “Donor Advised Funds” and “Political Action Committees” to hide from the general public that they are donating to unsavory causes.
In this case, these are “Donor Advised Funds”. The donor puts their money in a big pool of cash and can direct it to any charity they want. The money comes out with the name of the “Donor Advised Fund” instead of the original donor’s name. How dare you call this money laundering, it is completely different.

The “Donor Advised Funds” that have donated to Moms for America over the past few years are:

Forbes article about “Donor Advised Funds” and their appeal to the ultra-wealthy.

If you care about the topics that Moms for America talks about, mostly helping kids learn, read to your grandkids. Volunteer at your local library. They always need help with programs. Help spark curiosity and a love of reading in the next generation of kids.
If you find that right-wing extremists are trying to infiltrate your school board Alyssa Bowen has put together a list of tools and strategies to fight back. Mostly it is researching the people running for school board and go to school board meetings to follow what they are doing.


What was the fake women’s group I made up?

The fake group was “Patriotic Women for Freedom”.

Put the name of your fake women’s group in the comments.


Further reading on women being radicalized to fascism:

The Feminine Art of Radicalization podcast

Julie V. Gottlieb: Feminine Fascism: Women in Britain’s Fascist Movement, 1923-45

Seyward Darby: Sisters in Hate: American Women and White Extremism

Eviane Leidig: The Women of the Far Right: Social Media Influencers and Online Radicalization


If you want to learn more ways to stop junk mail check out my How to Stop a Massive Junk Mail Problem page.

The following are affiliate links. If you would like to support the work I do, please consider a subscription to the following companies:

PaperKarma the junk mail-stopping app. DJM30 for 30% off a subscription

DeleteMe Use the code PARTNER20 for 20% off a subscription

Aura

St. Joseph’s Indian School: The Charity that Puts the Junk in Junk Mail

St. Joseph’s Indian School website Opt-out here

Wiki page

Charity Watch Page ??? rating, Charity Watch: St. Joseph’s Indian School: 25 Years of No Accountability

BBB Wise Giving Alliance page ??? rating

Charity Navigator page, no rating, it is a church

ProPublica Page, it is empty

Innovairre Opt-out here if you don’t get a response from the webmail, try calling (856)663-2500 or emailing info@innovairre.com. If that doesn’t work file a complaint with the FTC and the ANA

All of my St. Joseph junk mail photos (all photos are “Creative Commons Attribution-ShareAlike” Please credit “Drowning in Junk Mail” if you use them in any project, news story, whatever.)

2014 Christmas appeal package blog post


If you think I blah, blah, blah, on too much check out these TikTok/Shorts/short form content about St. Joseph’s Indian School:

ShowMe_YourMask:
St Joseph’s Indian school
How st Joseph’s Indian school avoids accountability for past abuse
Short summary of the open Indian boarding schools in the US


Today is all about St. Joseph’s Indian School. They are the charity that puts the junk in junk mail. 

Today I will be touching on some tough topics like abuses by the Catholic church, American Indian boarding schools, white guilt, Catholic guilt, white saviors, Reciprocity and charitable giving, and how junk in junk mail is destroying the planet. 

When you donate to St. Joseph’s you are not donating to a school you are donating to a professional fundraiser that gives a pittance of the money they rake in using native american kids as bait. They do not care about the school, and the kids it serves, they only care about money.

I have 4 mail packages I will be talking about today. They are a part of the 2023 winter campaign.

I use St. Joseph’s Indian School as a test case of what to look for in a charity you should never donate to. They don’t have a charity rating. They are a church so they don’t have to open their books, but if they wanted to there are multiple organizations that would gladly go through their books and give them an audit. Never donate to a charity that puts “premium products” in their mail packages. All the money spent on the package could be spent on programs. You know that thing you think the charity is spending money on. They overspend on fundraising, they sell your information to other like-minded charities that send you more junk mail, and they purposefully target the elderly, hopefully, ones with dementia that they can bleed dry. 

I will clown on St. Joseph’s and their fundraiser Innovairre until they stop fundraising like this. This junk mail is aimed at old white people, specifically women in their 80’s.

I have seen so many obituaries for old ladies that request in “lieu of flowers make a donation to St. Joseph’s Indian School” that I had to change my Google alert for the charity so that I’m not alerted every time an 80-year-old dies. 


I want to give you some basic background information on the history of the American Indian residential school system, and how it connects to the modern St. Joseph’s Indian School.

American Indian boarding schools

All of the photos I used were from the Carlisle Indian Industrial School archives

Analyzing Before and After Photographs & Exploring Student Files

Survivors say trauma from abusive Native American boarding schools stretches across generations Article about the multi-generational trauma caused by residential schools

ICT News: Our children came home with moccasins
A story about a pair of moccasins that were confiscated when a child entered Carlisle Indian Industrial School

Interactive Digital Map of Indian Boarding Schools

This was government-sanctioned cultural genocide. They took kids out of their homes and removed every trace of their culture. Including language, clothing, and food. All of it gone.


St. Joseph’s Indian School website Opt-out here

Wiki page

Official history from the charity

Priests of the Sacred Heart website This is the group that oversees St. Joseph’s Indian School

Influence Watch page for Priests of the Sacred Heart

The current St. Joseph’s Indian School is on the property of a previous residential school Chamberlain Indian School founded in 1898. That property was sold to the Catholic Church and eventually became St. Joseph’s Indian School in 1927. Priests of the Sacred Heart appears to be a more progressive organization championing environmental causes. This really makes me wonder why they send out millions of mail packages with plastic trash in them.

Even though this was a new school with all new people running it it was federal policy required Native American children to be educated toward assimilation. So nothing changed. The 1970s was the official end of the old Indian school system, but St. Joseph’s is an independent off-reservation school and continues to operate as a charity.

The reason this school still exists is because the area is very rural and very poor. Parents are sending their kids there hoping they can get a better life.


Stories from Survivors of the School

The Boarding School Legacy: Ten Contemporary Lakota Women Tell Their Stories by Kathie Marie Bowker

I pulled 2 stories from this dissertation they were on page 54, and page 62. But the whole paper is very informative.

My relatives went to a Catholic school for Native children. It was a place of horrors by Nick Estes

I pulled a very small part of this piece for the video. The whole thing is a must-read. Steven Smith the lawyer who wrote the law “prohibiting anyone 40 years or older from recovering damages from institutions responsible for their abuse, except from individual perpetrators themselves.” and is also the mouth the piece for St. Joseph’s Indian School is paid by Priests of the Sacred Heart, who in turn is paid from your donations to St. Joseph’s Indian School. Your donations are indirectly paying for laws that prevent victims of St. Joseph’s Indian School from getting reparations for the harm they were caused when they attended the school.


Controversy Over Fundraising

St. Joseph’s Indian School wiki page: Fundraising issues

This is my main focus on this charity. People have been criticizing the fundraising practices of this charity for decades. They use a very expensive method of fundraising (postal mail), and then they spend even more by loading up their mail packages with “premium products” (dreamcatchers, notecards, mailing labels). They make up fake names for kids in the mailpieces, then spin an overly dramatic tale to pull at the heartstrings of their elderly donors.

U.S. Indian school’s fundraising letters sent to millions signed by fictitious kids, The video no longer works Here is the YouTube link.

The CNN piece caused quite the kerfuffle at the time. ICT News article with the response from St. Joseph’s Indian School’s lawyer Steven Smith:

St. Joseph’s Indian School Has Learned a Lesson About Fundraising

Did the school learn its lesson? Have they changed their ways? I have 4 mailpieces to demonstrate that they haven’t.


As we go through these mailpieces there are things we should be on the lookout for:

  • Dreamcatchers and other “Primum Products”
  • Poverty Porn
  • Fake kids and “fictitious pleas for help”
  • “Misleading Appeals” such as soliciting funds based on not having enough money to heat the school

Here are some more general things to be on the lookout for in junk mail:

  • Long letters
  • Interactivities: Surveys, Petitions, Tasks
  • Large print for old eyes, small print to hide things

This is a general overall statement about all charity junk mail: The longer you interact with the mail, the more likely you are to donate. The more time you spend touching the mail by either reading the letter or doing the tasks in the mailpiece the more likely you are to donate.


Mailpiece Group #1 October 2023

The start of the winter campaign for St. Joseph’s Indian School begins in October.

St. Joseph's Indian School Winter Campaign October 2023
This package includes 8 Christmas cards and a recipe booklet.

This is a low-end package from St. Joseph’s Indian School. They can be much more extravagant than this. I only donated $10 to this group, so I am not expecting the over-the-top packages this group is known for. The “Primum Products” in this package are 8 Christmas greeting cards and a recipe booklet.

St. Joseph's Indian School Winter Campaign October 2023, Letter front
First page of the begging letter.

St. Joseph’s Indian School has been accused of using “Poverty Porn” in their begging letters. While this letter uses much softer language than they have in the past. The letter is still exploiting the socioeconomic status of the children at its school.

A recent U.S. Cansus Shows Ziebach County, home the Cheyenne River Indian Reservation in South Dakota. as the poorest in the nation. In Fact, of the five poorest counties in the United States, South Dakota has four of them – all homes to reservations.

Now is the time of year when we must begin preparing for another South Dakota winter and Christmas season. Temperatures can fall below zero, with howling winds and frequent snowfall. That means sweater, hats, gloves, boots, and winter coats are needed for all the childeren in our care.

They use the census data to let you know how poor and “uncivilized” the area is. See Lee Atwater and his interview about the Southern Strategy for an extreme example of softening of the language to abstract the message. Exclusive: Lee Atwater’s Infamous 1981 Interview on the Southern Strategy. Warning: more n-words than a rap song.
They can’t call the children “savages” and “heathens” Or like the letter in the CNN piece where the letter talked about their parents being “drunks”, and “abusers”. They abstract the subject by using census data, to convey the same message.

St. Joseph's Indian School Winter Campaign October 2023, Recipe Book, page 3
The most interesting pages in the recipe booklet are recipes for the Wozapi – Fruit Pudding and Lakota Fry Bread. The history of Fry Bread is a fascinating story Wiki page for Fry Bread. Fry Bread used the rations that the government gave native people.
St. Joseph's Indian School Winter Campaign October 2023, Wish list front
Christmas Wish List. The photos are of real children that go to the school. But the names and the gifts are fake.

This is a “Christmas Wish List”. I was able to find the photos of some of the kids

Nathan

Cassidy

Leo

At the very bottom of the page in the tiniest print possible is a disclaimer.

Names and photos have been changed to protect the privacy of those we serve. As the needs of the childeren featured on the wish list are fulfilled, St. Joseph’s Indian School reserves the right to distribute gift donations to other Native American cilderen and programs in need.

In other words this “Wish List” is fake and the charity can use the money however they want.

St. Joseph's Indian School Winter Campaign October 2023, Gift Ticket front
The most important page of the mailpiece, the donation page.

This donation page is a perfect example of “interacting” with the mailpiece. It is not enough to fill out the form at the top for your donation. They want you to take the time to clip out a “Gift Ticket”, to send back in the return envelope. This “Gift Ticket” will be thrown away by the person who processes the donation.


October 2023 Follow-up mailpiece (Donor Journey mailpiece)

St. Joseph's Indian School Winter Campaign Follow Up October 2023, Letter front
October Follow-up mailpiece

This mailpiece falls under the “Donor Journey” category. Charities now want their donors to be informed and engaged with the charity at all times. If a donor forgets about this charity they may donate to another, and we can’t have that, can we? You can tell I didn’t get the high-roller package from St. Joseph’s Indian School because the letter mentions a dreamcatcher should have come in the previous mailpiece, and I didn’t get one. It is OK, this charity is counting on me not remembering what I received in my last package, or that I already donated to them.


Mailpiece Group #2 December 2023

St. Joseph's Indian School Winter Campaign December 2023, Full mailpiece

This is the kind of over-the-top mailpiece we have come to know and love from St. Joseph’s Indian School. It is loaded with “Primum Products”, real kids with fake names and fake gifts, stories from fake kids, and interactivities. The “Primum Products” are a pair of gloves, a Christmas ornament, 2 Christmas cards and a pen.

This is fake child #1 Sophia

This story is about a little girl sent to the school when she was six. While at the school, she learns the story of Jesus. This is a Catholic charity. It is very important to the donors of this charity that the children are indoctrinated into the teachings of Christ.

St. Joseph's Indian School Winter Campaign December 2023, Fake Letter from Fake Child

This is the story of fake child #2 Amelia. This letter is an amazing testament to the technology that goes into a modern mailpiece. When I say fundraisers will do anything to get money from you this is the kind of thing I am talking about. Nothing about this letter is real. The child is fake, the physical writing is fake, it is a font, and the story was written by someone who works for Innovairre in New York. It is truly amazing that they have spent millions developing this letter to get $20 out of your parents.

St. Joseph's Indian School Winter Campaign December 2023, Thank You

I was able to find all of the original photos of these children on their Flickr account:

#1

#2

#3 “Cassidy” in the other mailpiece

#4

#5

#6

Interactivities in This Mailpiece

Let’s count up all of the interactivities in this mailpiece.

St. Joseph's Indian School Winter Campaign December 2023, Dog Ornament
  1. Dog Ornament, You keep one and send the other back to the school.
St. Joseph's Indian School Winter Campaign December 2023, Donation page
Pen not shown, my scanner didn’t like it.

2. Clipping out the “Gift Ticket” to send back with the check/credit card information

3. The pen that is attached to the donation form that you can use to fill out both the Dog Ornament and the donation form.

Both the Dog Ornament and the “Gift Ticket” will be tossed out by the person who processes the donation. All they will keep is the check or the credit card information.


December 2023 Follow-up mailpiece (Donor Journey mailpiece)

St. Joseph's Indian School Winter Campaign, Follow up, December 2023, Letter page 1
December follow-up mailpiece

My biggest issue with the “Donor Journey” That charities put their donors on is that they depend on their donors forgetting that they have already sent out a donation for the season to get another donation. Every time you donate you get a follow-up letter that asks for another donation.

The more a donor interacts with the mail by sending back a donation the more “Thank you for your donation” letters they get. The more donations they make. The more they are put onto “high-roller” mailing lists, the more they are sold to other mailing lists. You can see how it can quickly snowball into an avalanche of junk mail.


Annual Financial Report 2022

St. Joseph’s Indian School Financial Report page page will change every year

Wayback Machine grab of the 2022 Financial Report page these are the numbers I will be using for this section.

Charity Watch Page ??? rating, Charity Watch: St. Joseph’s Indian School: 25 Years of No Accountability

BBB Wise Giving Alliance page ??? rating

Charity Navigator page, no rating, it is a church

ProPublica Page, it is empty

Because this charity is church they don’t have to disclose their IRS 990’s to the public. It is impossible to see a third-party analysis of this charity. The best I can do is their yearly financial report. Even when they massage the numbers themselves the cracks of this scam charity come shining through.

This is the “Cost to Raise a Dollar” chart they have on the financial report. They proudly proclaim that they spend 66 cents on programs and 34 cents on overhead. This is a terrible ratio for a charity.

This chart is based on a chart that used to be on the Charity Navigator website. It is a guideline for how a charity should allocate its funds. Charity Navigator would like to see charities spend about 75% of their budget on “Programs”. Or that thing that you think the charity should be doing. And about 25% on “Overhead” or the cost of running the charity. Like paying workers, and fundraising. Ideally a charity the size of St. Joseph’s Indian School should spend 90% of their yearly budget on programs and the remaining 10% on overhead.

I plugged St. Joseph’s Indian School’s numbers into my chart, and now you see what I see. They spend way too little on “Programs” and overspend on “Overhead”. Sadly St. Joseph’s Indian School doesn’t break out “Fundraising” on their chart. Something tells me it will be over the ideal of 15%.

At the end of this fiscal year, St. Joseph’s Indian School had almost 300 million dollars in the bank.

I never want to hear another story of an elderly person on a fixed income making any sacrifices so that they can donate to this charity. We have all heard tails, or seen with our own eyes, elderly people not paying bills, but instead donating to charities like St. Joseph’s Indian School.


It’s Not “Junk Mail” It’s “Programs”

I will tell you a sneaky thing charities do. They classify junk mail as educational and it counts as programs. Did you notice all the times they used the Lakota language? They are educating you. The sheet with all those stats of the good things they do? They are educating you about their charity. Therefore it is programs. These aren’t fundraising letters, they are programs that are equal to classroom time or feeding the kids. If St. Joseph’s would like to dispute me on that open up your books so they we can see how you allocate your funds. 
CharityWatch: Joint Costs: Avoid This Popular Charity Accounting Trick!


Max Hart Achievement Award AKA The Junk Mail Hall of Fame

Our friends over at the Association of National Advertisers (ANA) you know them, they run the DMAChoice program that I told you to sign up for. (No really it is the #1 way to stop junk mail, sign up for it right now. It costs $4) They made up a bunch of fake awards for themselves including the Max Hart Achievement Award AKA The Junk Mail Hall of Fame. in 2010 Kory Christianson, St. Joseph’s Indian School won the award. My recommendation is to never donate to any group that wins this award. They are in the Hall of Fame for sending out the best, and the most junk mail of their peers.


NextMark Mailing Lists

This is a screen grab from NextMark (the Google of mailing lists). It shows mailing lists for St. Joseph’s Indian School. We can see how many people are on their core mailing list (they updated their core list in the middle of my putting this together they lost 45,727 people), and how much value they have $80 per 1000 names or .08 per name. And how different data brokers slice and dice up the data to make it easier for their clients to target you with more junk mail.

If you want to learn more about how removing yourself from data brokers also stops junk mail check out The Ultimate Guide to Opting Out of Data Brokers

Edited to add this:
The week I posted this blog Innovairre appointed the former CEO and President of Acxiom as their CEO
Innovairre Names Chad Engelgau as New Chief Executive Officer
Innovairre is just as much a data broker as it is a fundraiser. This just reinforces my mantra that you need to opt-out of data brokers to stop junk mail.


Did you receive a mailing from us? Have questions? Or excuses for sending out junk mail full of junk

St. Joseph’s Indian School has a page on its website dedicated to its junk mail packages.

Did you receive a mailing from us? Have questions?

It is mostly LOL MADE YOU LOOK!!!


Innovairre, Quadriga Art, Brickmill, and the Schulhof family

Innovairre is just the latest name of a fundraising company run by the Schulhof family. In the past, it was called Quadriga Art or Brickmill. It is currently run by Mark Schulhof and his uncle Thomas Schulhof. As a side note Thomas Schulhof’s wife is Annie Schulhof the President of the National Board of Review. It is one of the groups that a movie must bootlick to get Oscar consideration.

CNN piece that focuses on the Disabled Veterans National Foundation (DVNF), Wiki page, ProPublica, Charity Navigator ⭐ and Quadriga Art Charity investigation finds almost no money went to veterans

CNN piece that focuses on another Quadriga Art client National Veterans Foundation, ProPublica, Charity Navigator page ⭐⭐⭐ Veterans charity under scrutiny

All of this attention culminated in Quadriga Art getting finned by the State of New York for $25 million $25M settlement in NY veterans charity case

After the $25 million fine Quadriga Art/Brickmill shut down and changed its name to Innovairre. Same business practices, new name.

The thing that gets me about this case is that the Disabled Veterans National Foundation is still a client of Innovirre. It begs the question who is really in charge of that charity? Is it the board and the people working at the charity? Or is it Innovirre?

Montecito Property

If you watched the Harry and Meghan interview on Netflix you saw one of Mark Schulhof’s properties. He was selling it at the time, it has since sold. I am disappointed that Harry and Meghan have hitched their wagon to this guy.

NY Post: Who owns the California home where ‘Harry & Meghan’ was filmed?
Video tour of the home

Industry Leader in “Premium Products”

Innovairre is the industry leader in “Premium Products” found in mail packages

Instagram posts:

The Premiere Premium Provider

Innovairre is an expert at partnering with higher education development and advancement leaders to maximize direct mail fundraising results.

Connecting with donors can be hard but our packages do just that! 

Does any of this look familiar? Most of it has been used by St. Joseph’s Indian School over the past year.

Innoviarre puts a spotlight on how some of their clients have used “Premium Products” in their mail packages. Connecting the Premium to the Mission


List of Clients for Innovairre

Innovairre specializes in religious charities. Religious charities don’t file their IRS 990s like regular charities do. They are not made public. I can not see all of Innovairre’s clients, but I will do my best to put them here. I will be using Wikipedia, Charity Navigator, and ProPublica’s Nonprofit Explorer to give you an idea about these charities. I highly recommend not donating to any of them. If you donate to one Innovairre client you will be put on the mailing list for other Innovairre clients. As you will see Innovairre has some nasty ZERO and 1-star charities on its roster. If they were truly a good company that wanted to do good in the world they would not have shady ZERO and 1-star charities as clients.

If you are getting junk mail for 3 or more of the charities listed here contact Innovairre directly and get out of their system.

Innovairre Opt-out here if you don’t get a response from the webmail, try calling (856)663-2500 or emailing info@innovairre.com. If that doesn’t work file a complaint with the FTC and the ANA

This is the search I used for the charities that filed IRS 990s for 2022. Innovairre can also be spelled Innovaire, there can be false positives, read the 990 before you put someone on the S-List.

Cityteam Ministries, ProPublica, “BROADCAST SOLICITATION” Innoviarre made a commercial for them?

Disabled Veterans National Foundation (DVNF), Wiki page, ProPublica, Charity Navigator

East Coast Assistance Dogs Inc, ProPublica

International Union Of Police Associations, Wiki page, ProPublica, Charity Navigator no rating

Kids Wish Network (Sound-A-Like Charity), Wiki Page, ProPublica, Charity Navigator
Named the Worst Charity in America in 2013
Reveal: Part 1: Dirty secrets of the worst charities
Reveal: Ex-employees of Kids Wish Network say they misled donors
Banned from soliciting donations in Minnesota for the next five years.

Law Enforcement Officers Relief Fund Inc, ProPublica, Charity Navigator ZERO STARS

Native American Rights Fund, Wiki page, ProPublica, Charity Navigator ⭐⭐⭐⭐

National Caregiving Foundation, ProPublica, Charity Navigator

The National Children’s Cancer Society (NCCS), Wiki page, ProPublica, Charity Navigator ⭐⭐⭐⭐

The Nemours Foundation, ProPublica, Charity Navigator ⭐⭐⭐⭐

Orange County Rescue Mission Inc, ProPublica, Charity Navigator ⭐⭐⭐⭐ 100%, They used the print shop in Iowa.

Sunday Breakfast Mission Inc, ProPublica, Charity Navigator ⭐⭐⭐⭐, They used the print shop in Iowa

SPCA International (Sound-A-Like Charity), ProPublica, Charity Navigator ⭐⭐⭐
Mother Jones: Rufus the Dog Is Counting on Your Generosity. But So Is a Fundraising Firm With a Checkered Past.

Veterans Of Foreign Wars Of The United States (VFW), Wiki page, ProPublica, Charity Navigator ⭐⭐⭐⭐


How to Opt-out of Junk Mail from St. Joseph’s Indian School

Call (800) 341-2235 or email saintjosephs@stjo.org

It will take 3 months to flush out of their system.

If you email them this is a sample letter you can use.

Please Put [Name] on Direct Mail Suppression Lists

Please put
[Name] [Address]
on your direct mail suppression lists, and any other lists that you buy, sell, or trade.


What More Can You Do?

File Complaints

When you file complaints focus on “Deceptive Fundrasing Practices”. Mention all the fake names, flat-out fake stories about fake kids, and the microscopic print hiding the disclaimer of how the “Christmas Wish List” money will be distributed. It is not illegal for Innoviarre to take so much for their fundraising fees. It is immoral, but not illegal.
Charity Watch: Free Speech Concerns Limit Charity Regulation

St. Joseph’s Indian School is located in South Dakota. This is the link to the Attorney General’s complaint page:
South Dakota Complaint page
South Dakota Charity page

If you think St. Joseph’s Indian School is violating tax laws you can report them to the IRS.

Federal Trade Commission (FTC) Complaint form This will not stop junk mail directly, but lots of agencies have access to the FTC complaints. If another state is investigating the same charity, your complaint may help to build a larger case.

File a complaint with your state’s Attorney General. Minnesota was able to stop Kids Wish from soliciting donations for the next 5 years.

Other Charities to Donate to

Charity Watch recommends one Native American charity American Indian College Fund, ProPublica, Charity Navigator ⭐⭐⭐⭐

I found a charity that services one of the reservations that St. Joseph’s Indian School recruits its students from. The Cheyenne River Youth Project ProPublica, Charity Navigator ⭐⭐⭐. It services the people on the Cheyenne River Reservation.

Charity Watch: Charity Ratings: Native American Heritage Month

Become More Involved With the Native People in Your Area

Native Land Digitial Interactive map of native territories. Zoom in to where you live to see what native peoples live in your area.

Become more involved with the native community in your area. Go to Pow Wows and have an Indian Taco. Check out what all the local artisans have to offer. In my area, Tony Soare makes pottery in the style of the native people from the Mojave Desert. There are probably people doing the same thing in your area, making crafts in the old ways to pass them down to the next generation. Go to the tiny local museums in your area. They will have really good information for the native people in your area. I have seen so many rocks, that people hauled in and donated to local museums. Everything from stone tools to rock art. (BTW Don’t do this. Leave any “Cultural Resources” where you found them.)

Read Native News

ICT News

Native News Online

Buffalo’s Fire (Covers the area near St. Joseph’s Indian School)

ICT News, Native News Online and Buffalo’s Fire have the feel of small-town papers that cover the world of Native Americans. Everything from high school graduations to people opening up small businesses. It will open your eyes to see how much is going on, and how positive it is. It is not all doom and gloom. Don’t get me wrong they cover missing women and graves being found on old residential school properties. But over all the stories are positive and give hope for the future.

Elect more natives to political office

Native American rights aren’t going to be pushed to the forefront until more native people are in political office. More native people need to be in every level of government.

Write your US Representative and tell them that the Cherokee and Choctaw need to have a delegate in Congress. Both tribes should have a non-voting delegate in Congress.
The Nation: One of the Oldest Broken Promises to Indigenous Peoples Is for a Voice in Congress

Watch Native Media

Smoke Signals has become a flash point for Native Media. Reservation Dogs is great, and Dark Winds is the latest adaptation of the Tony Hillerman novels. Both of those projects are so much more than the end product on the screen. Dark Winds is training the next generation of native filmmakers. I want to see the next Smoke Signals that will be made by the kids working on Dark Winds. 

What I don’t want to see is more fake Indian crap, crapped out by fake Indians.


If you are getting junk mail from St. Joseph’s Indian School chances you are on the mailing lists for possibly hundreds of charities. This is my battle plan to make it stop.


The following are affiliate links. If you would like to support the work I do, please consider a subscription to the following companies:

PaperKarma The junk mail-stopping app. DJM30 for 30% off a subscription

These companies help you opt-out of data brokers, which will opt you out of junk mail:

DeleteMe Use the code PARTNER20 for 20% off a subscription

Aura

The Ultimate Guide to Opting Out of Data Brokers

Today we go to battle against robots not just any robots data robots.

Today I will teach you how to opt out of Big Data or data brokers. I am coming from the perspective that opting out of big data stops junk mail, so if you wonder why I blab on a lot about junk mail that is why. 

A junk mail problem is Big data taking your information and weaponizing it to attack you. The goal of this blog post is to stop your data from bouncing around from data broker to data broker. Opting out of Data Brokers doesn’t directly stop junk mail. It cuts off your information before they can target you for direct mail. We are preventing junk mail from happening before it starts.

St Joseph's Indian School junk mail
St. Josheph’s Indian School sold my information to other like minded charities like St. Judes, Children’s Hospital of Orange County CHOC Foundation, St. Labre Indian School, and Disabled American Veterans.

Junk mail is a physical manifestation that your data is being shared and is being used against you. I donated $10 to St. Joseph’s Indian School, They sold my data to other charities. All this tells me is that you shouldn’t donate to St. Joeph’s or these other charities. Not only will they sell your data, but they will spend your donation on junk mail. 

I don’t want you to feel scared or upset by all of this I want you to feel empowered that you are taking control of your data. This is a very light dip into the world of big data. I want you to live your best life. You have done nothing wrong. The companies that buy and use your data against you are the baddies. You shouldn’t have to buy a burner phone in a parking lot with cash from Slippin Jimmy to live your everyday life. The companies that exploit your data are the ones that need to change. 

This is very cutting-edge stuff. There is a part of me that enjoys the fact that we are using cutting-edge technology and laws to stop the one of oldest communication systems the postal mail. The laws that tackle this topic are changing every year. I’m in California so I may have more rights than you when it comes to my data and privacy. But more and more states are passing laws about data privacy. At the end I will link to websites that are deep into data privacy. I just scratch the surface of data brokers and data privacy with trying to stop junk mail. They will teach you how to disappear.

The 5V’s of Big Data Velocity, Volume, Value, Variety and Veracity

The 5 V’s of big data (volume, velocity, variety, and veracity, value) are the five main and innate characteristics of big data. Knowing the 5 V’s allows data scientists to derive more value from their data while also allowing the scientists’ organization to become more customer-centric. TechTarget

  1. Volume the amount of data coming in
  2. Velocity is the speed at which the data is coming in
  3. Variety the number of places sending in data
  4. Veracity or the Truthyness of the data. How accurate it is.
  5. Value how valuable the data is to a marketer.

For example, a traditional sports fan’s data is worth more than an esports fan’s data. “With traditional sports, an average fan spends about $50 per year,” “With esports, it’s an average of $5. Marketers will want to target a traditional sports fan rather than an esports fan. VentureBeat

Every aspect of your life is for sale for PENNIES. Where you live, what you buy, your medical data. All of it is for the taking for anyone with a credit card.

Our goal is to get off of mailing lists like these “Donors to Charitable Causes”

Let’s focus on this mailing list it is $80 per mile which is 1,000 names. That comes out to 8 cents per name. That is how little you are worth to these people. For 8 cents they will get your address, phone number, and email.

And don’t worry about Exact Data, I have their parent company Data Axel on the opt-out list under data brokers.

The classic moment your data is used against you is when you are pregnant. The second you buy pregnancy tests and prenatal vitamins marketers swarm all over you. Marketers love catching people at life-changing moments when they are vulnerable. Nothing upends your life like a baby. If they can make you brand loyal when you have a baby, they hope you will remain brand loyal for the rest of your life and the life of your child.

Further Reading:

The Markup: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

The Markup: “Heavy Purchasers” of Pregnancy Tests to the Depression-Prone: We Found 650,000 Ways Advertisers Label You

KFF Health News: Need to Get Plan B or an HIV Test Online? Facebook May Know About It

Time: My Experiment Opting Out of Big Data Made Me Look Like a Criminal

My long-time readers are rolling their eyes at the site of these two. This is French Phyic Maria Duval. She sold her name and likeness to this man Patrice Runner. He ran the largest mail fraud scam ever.  I could go on forever about this garbage person and how he destroyed families for decades with his psychic scam, but I will focus on how he used big data to scam people. If a person sent in money, the scammers would buy the victims’ data and integrate it into the next letter.

The letters hooked its victims with bits of personal information, purchased from data brokers. “You were born under the sign of Taurus . . . Being born on May 22, 1927 in Kansas City at 12:00,” one read. “I can already see some aspects of your personality. Like everyone, you have some faults.” NYPost

If you are a person who doesn’t know that a direct mail letter is a giant Mad Lib and that a computer can insert any piece of information into a letter, this letter and its message are very real.

Further Reading:

Maria Duval Scam wiki page (Do you know how bad you have to be to get a scam named after you? She is up there with Charles Ponzi)

CNN Report about Maria Duval

CNN Follow up story about Maria Duval

Ellis/Hicken: A Deal with the Devil book

The Walrus: The Greatest Scam Ever Written

Patrice Runner convicted of running a mass-mailing fraud scheme

AARP podcast The Perfect Scam: Psychic Mail Fraud Scheme Enabled by One of the World’s Largest Data Firms Spoiler Alert: It was Epsilon.


Bloomberg: Which States Have Consumer Data Privacy Laws?

A lot of these opt-out sites are made possible by privacy laws enacted by states. California was first and other states are passing privacy laws like the California Consumer Privacy Act (CCPA). The opt-out websites I link to may not mention your state. Fill it out anyway. Let me know what happens.

California Consumer Privacy Act (CCPA)

Colorado Privacy Act

Connecticut Data Privacy Act

Virginia Consumer Data Protection Act (VCDPA) PDF

Utah Consumer Privacy Act (UCPA)


Wells Fargo: California Consumer Privacy Act Notice

If you are a California resident, you can make an Access Request or a Deletion Request by:

  1. Contacting us at 1-844-774-9229; or
  2. Submitting your request at www.wellsfargo.com/privacycenter/

Chase: California Consumer Privacy Act (CCPA) Disclosure

To limit our sharingCall 1–888–868–8618 – our menu will prompt you through your choice(s). We accept operator relay calls.Visit us online: chase.com/privacypreferences

Please note:
If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice.
However, you can contact us at anytime to limit our sharing.

Bank of America: Privacy & Security: Set Your Privacy Choices

Bank Of America: Consumer Privacy Notice: WHAT DOES BANK OF AMERICA DO WITH YOUR PERSONAL INFORMATION?


Citibank: U.S. Privacy Notice for Consumers

B. Submission of Requests. You may exercise these rights by managing this information through Citi’s Privacy Hub at online.citi.com/dataprivacyhub or by calling us at (833) 971-1191. If you wish to submit a request to have your Personal Information deleted (see section I.A.3 in this Appendix) or wish to opt-out of the selling of your Personal Information, call us at (833) 981 0270. If you wish to submit any type of CCPA request through an authorized agent, please follow the process in Section I.D. below.


The credit bureaus are also selling your information. You can fill out a California Consumer Privacy Act (CCPA) (Plus those other states I mentioned) Opt-Out Request with each credit bureau. This does not stop junk mail for credit card offers. It stops them from selling your information to 3rd parties.

They are going to ask for your Social Security number and your date of birth. It is OK for you to give them this information it is how they will identify you in their system. 

Even if you do not live in the States with a Consumer Privacy Act fill it out anyway and let me know what happens.

TransUnion opt-out here

experian opt-out here 

Equifax opt-out here


To opt-out of credit card junk mail, go to Opt Out Prescreen. They will ask for your Social Security Number. It is OK this site is run by the credit bureaus, your Social Security Number is how they ID you.


When you click on the link for TransUnion you may notice that Sontiq, Neustar, Signal Digital, Argus Advisory, and Commerce Signals are now TransUnion companies. And you must opt-out of each one individually. Are you one company or not? Why do I have to opt out of each one separately? Why aren’t they all under the umbrella of Transunion Data or some such thing? This is done on purpose so that people don’t opt-out. It is anti-consumer and worthy of an FTC complaint. And if you live in a state with Data Privacy laws complain to them as well.

Sontiq opt-out here

neustar opt-out here

Signal Digital redirects to TransUnion opt-out page

Argus Advisory privacy notice page has no way to opt-out

Commerce Signals privacy notice page has no way to opt-out


These are the top data brokers you should opt-out of

acxiom opt-out here

Allant opt-out here

Data Axle opt-out here

Epsilon Consumer Information page opt-out here

Oracle Advertising opt-out here

LexisNexis opt-out here


InfoCisionWiki page. Call them at (330) 668-1400 or email them at infocis@infocision.com.

My blog post from 2015 about InfoCision

ProPublica search for every time InfoCision appears in a charity’s IRS 990

If you are on the mailing list for 3 or more of their clients contact them and ask to be put on their “Suppression List” (direct mail speak for “do not contact list”).

This is one page of mailing lists that Wiland has. I recommend using NextMark to look up Wiland to see if you are on the mailing lists for any of their clients. Again if you get mail for 3 or more of their clients contact them to be put on their “Suppression List”.

Wiland’s overly complicated Privacy page Op-out here


Now on to the one that really freaks people out. People Searches. You can’t see Data Brokers bouncing your data around, but you can see your name and address for sale on people finder sites. These bottom feeders take public data that was commonly found in phone books in years past and splash it all over the World Wide Web

The blurring you see around the white box is a map of the neighborhood around my house.

Now that we have the internet your public information has escaped the small world of your city’s phonebook and is on to the world stage for all to see. We know sites like these have helped people to stalk and harass victims. Swatting, pizza deliveries, and other harassment campaigns are carried out because someone pays a nominal fee to get a person’s address. 

There are tons of people finders that sell public information. Name address, phone number, email address, property records, arrest records, and on and on. World Privacy Forum has 2 sites they have as top priority to opt-out of

People Finders opt-out here

Spokeo opt-out here

Intelius / People Connect opt-out here (pick “Suppress Your Public Data”)

Who should remove themselves from People Finder sites? I’m biased I think everyone should opt-out of them. But the types of people who should really protect themselves are: victims of domestic abuse and people who go no contact with abusive family members. People who are in the public spotlight including content creators. People who may have gone with their friends to Hollywood BLVD when they were in high school and took a personality test from a specific religious group, and they are still getting junk mail from this church 20 years later after moving multiple times. I’m joking, but seriously I think every address in the greater Los Angeles area has been on this church’s mailing list at one time or another.


Google’s My Ad Center

You can control the ads Google serves you. You can turn off or on wide topic catagories or specific companies.

You can affect the veracity and value of your data by changing your demographic data. Make yourself more valuable to advertisers by changing your income to “High income” and your education to “Bachelor’s degree” or higher. You can also change your age and other demographic data to lower the veracity of your data.


If you would like to go deeper into protecting your personally identifiable information opting out of Big Data, privacy rights, and other data topics

World Privacy Forum Data Broker Opt-out list

Privacy Rights Clearinghouse’s Data Broker page


Data Elimination and Limiting Extensive Tracking and Exchange (DELETE) Act

Sens. Ossoff & Cassidy Introduce Bipartisan Legislation to Give Americans Control of Their Online Data

Proposed “do not sell my data” bill could be key for domestic violence survivors

Senate Bill S.2121 – DELETE Act

House Bill H.R.4311 – DELETE Act

This may sound corny, but if you care about Your personal data, data brokers, and data privacy and how it is used against you please contact your US Senators and house members about the Data Elimination and Limiting Extensive Tracking and Exchange (DELETE) Act, there is a version in both the house and the senate. Call them and write them and tell them how important this issue is to you. Tell them your junk mail story and how data brokers have wreaked your mailbox by selling your information.

Members of the U.S. Congress


Consumer Financial Protection Bureau CFPB

CFPB to propose rule reining in consumer data sales

The CFPB plans to propose rules that would require data brokers — or any other company in the surveillance industry — be covered by the Fair Credit Reporting Act. The 1970 law strictly limits the use of credit report data from being sold for any reason other than what Congress has specified as having a “permissible purpose,” such as credit underwriting. The law prohibits the sale of data for advertising, training and artificial intelligence. 

Remarks of CFPB Director Rohit Chopra at White House Roundtable on Protecting Americans from Harmful Data Broker Practices


CA Bill SB362

CPPA Board Votes Unanimously to Support Four California Privacy Bills

There are 4 bills making their way through the California state legislature right now. The big one people are talking about is Senate Bill 362. If it passes the state would make a website portal where a person could enter their information once and opt-out of all the data brokers.

WTF is California’s proposed ‘Delete Act’?

Why the California Delete Act Matters

Find Your California Representative


There is an app for that.

The following are affiliate links. If you would like to support the work I do, please consider a subscription to the following companies that opt-out of data brokers for you

DeleteMe Use the code PARTNER20 for 20% off a subscription

Aura

PaperKarma the junk mail-stopping app. DJM30 for 30% off a subscription

The Dark Side of Charity Donations: How Christian Action Network Sold My Info

Christain Action Network:

Website

Substack

Wikipedia page

Charity Navigator Zero stars

ProPublica page

NextMark Page

Opt-out here


WARNING: I will be linking to the original content I talk about, including graphic photos, videos, and articles about graphic topics. Please remember all of this is designed to make you upset. Please don’t get mad at me, get mad at Martin Mawyer and Christain Action Network for using these topics to make money.


One year of Christain Action Network direct mail and mailpieces from 40 different charities that bought CAN’s mailing list.

This week is all about Christian Action Network and Martin Mawyer. I donated $10 to CAN and after one year they have sent me about 20 mailpieces and put me on the mailing lists for 40 charities.

I want to go over this charity because everything about them is a series of red flags telling you not to donate to them.

  • Only 50% of the budget goes to programs
  • The charity employs family members
  • Personal loans from Mr. Mawyer to the charity and from the charity and loans to family and board members 
  • They are on the Southern Poverty Law Center’s radar for hate speech
  • And the big one for me is this group sells your information to other like-minded charities. 

This is a clip from 1994 from an interview CSPAN did with Martin Mawyer. Where he describes CAN as a Pro-family Pro-Christain group that wants to pass legislation that helps families.

That is how he describes CAN to the general public. How does CAN describe itself when it wants to sell itself to prospective buyers of its mailing list? This is CAN’s NextMark page. It is no longer a Pro-family Pro-Christain group, in reality, it is an anti-Muslim hate group.

Edited out for time: This post is not about fact-checking everything this group talks about. I could make 30-minute videos about single sentences this guy makes. This is about IRS 990s and Mailing Lists. But I think the whole “Shariah law (Islamic law) is being used to help decide court cases” thing is about the Muslim community using Religious Arbitration to take care of interpersonal disputes. I found a couple of legal papers on the topic of Muslims using Arbitration. I also found a conference about Religious Arbitration. It covers more than just Islam. I will link to a playlist version that pulls out each speaker. There are a few speakers that talk about how the Muslim community historically used Arbitration and how they are modernizing the practice for today.

Islamic Arbitration: A New Path for Interpreting Islamic Legal Contracts PDF

The Future of Sharia Law in American Arbitration PDF

The Promise and Perils of Religious Arbitration YouTube video


The last 30 years of Christian Action Network

I don’t want to go too in-depth on what he talks about these days, mostly because it is always changing. He is like an angry little bee hopping from one angry flower to another looking for the sweet sweet nectar of money. The moment I hit publish he will jump on the bandwagon of the next outrage that everyone is talking about. 

Mr. Mawyer consistently punches down on marginalized groups that are lower on the social hierarchy than himself. He picks topics that “arouse high-dominance emotions”. The easiest high-dominance emotion to arouse in people is anger. He purposely picks topics that make you angry. He is a part of the “outrage content factory” (NBC article that uses the phrase “outrage content factory”). He picks topics that are so outrageous they demand you take action before you think his clever plan all the way through. His business model depends on low-information donors. The second people start to look into Mr. Mawyer and CAN they would know not to donate. But if he can get people to see red when they read his letters and send out a check he is golden. 

Can you defund the National Endowment for the Arts? You can for a while then the administration changes and their funding goes right back to where it was. Can you sue Barnes & Noble to force them to put a book behind the counter so that kids can’t buy it? You can but the judge will toss it out.

He sticks to 2 main topics, Muslims invading America, and LGBTQ+ issues. From Mr. Mawyer’s perspective these 2 groups just existing and living their daily lives is the end of the world. 

National Endowment for the Arts Obscenity and Defunding

I have a clip of Mr. Mawyer telling the story of his involvement in defunding the National Endowment for the Arts and changing the way the National Endowment for the Arts picks what art to fund. Mr. Mawyer teamed up with some friends they drove around in an RV with a stack of photos by Joel-Peter Witkin that they found offensive, that the NEA had funded. They gave these photos to Jesse Helms and he showed these photos on the floor of the Senate after this happened as Mr. Mawyer puts it “completely abolished the NEA” Witch is very wrong the NEA is still around and has a yearly budget of over $207 million. They did have to change their policy for funding art after the Supreme Court case NEA vs Finley in 1996.

Virginia Delegate Tim Anderson sues Barnes & Noble for selling obscenity to minors (Mr. Mawyer tells the story about defunding the NEA at 20:30)

This is one of the photos Mr. Mawyer mentions in the podcast. Joel-Peter Witkin Testicle Stretch with the Possibility of a Crushed Face, New Mexico, 1982 (WARNING: Graphic photo NSFW) I couldn’t find “Pot Head”. I can not stress enough how hard I looked for a photo matching the description Mr. Mawyer gave. I looked at every Witkin photo I could find. I am probably on a list at the NSA for the keywords I used in Google.

Clips of Jessie Helms in September 1993 talking about Joel-Peter Witkin Clip 1 Clip 2. Vanity Fair article (WARNING: Graphic photo NSFW) that Mr. Helms used as a source for his speech.

Ellen Degeneres and Gay Days at Disney

Defunding the NEA thrust Mr. Mawyer into the national spotlight. Around this time is is getting interviewed on CSPAN and by national newspapers like the New York Times. But by the late 90s yearly 00s the interviews stopped. He needs a new culture war topic to get attention and money. The next time he gets attention it is from the Southern Poverty Law Center.

SLPC Going over CAN’s anti-gay activities

The big gay battle over Disney History of Disney Gay Days and the people against it.

CAN’s Footage overdubbed with a local radio talk show. (Warning: Graphic footage of topless men in and around a pool.)

Islamberg, NY, Muslims of America (MOA), and the Ground Zero Mosque

After people stopped caring about Gay Days CAN moved on to the anti-Islamic sentiment that was spreading nationwide after the 9/11 terrorist attacks. This included harassing the town of Islamberg, NY, and protesting the Ground Zero Mosque in Manhattan.

Mr. Mawyer and CAN made multiple movies and books on the subject of “Secret Muslim Training camps”. Including Homegrown Jihad: The Terrorist Camps Around the U.S. and its sister book Twilight in America. These publications added to the anti-Islamic attitudes at the time.

The Sad, True Story of the Ground Zero Mosque

The Christian Action Network (CAN) is a group also focused on bashing gay men and lesbians. In 2005, for example, after actress Ellen DeGeneres came out as a lesbian on her popular sitcom, CAN President Martin Mawyer warned, “If we allow the tidal wave of gay and lesbian smut to continue to pour into our homes, it will utterly consume us in no time at all!”

By 2009, however, CAN was showing interest in the issue of radical Islam, producing a “documentary” called “Homegrown Jihad: The Terrorist Camps Around the U.S.” that claimed there were three dozen such camps on American soil. And that interest has only expanded as Americans grew more receptive. CAN recently announced a “Counter-Jihad Summit” for this August, saying, “Our public schools are sneaking into their curricula pro-Islamic teachings that actually promote Sharia law. An entire generation of our children is being brainwashed!” (The similarity between this claim and anti-gay groups’ claims about gays is hard to miss.)

SLPC ONE MORE ENEMY 2011

Driven by Anti-Muslim Paranoia, Far-Right Extrists to Gather in Islamberg, New York SLPC 2018

They Created a Muslim Enclave in Upstate N.Y. Then Came the Online Conspiracies 2019 NYT story about Islamberg (gift link)

Christain Action Network Doesn’t Like Being Labeled a Hate Group

“I think it’s defamatory;” Christian Action Network fighting back against hate group label WSET 2017 CAN Doesn’t like being called a “Hate Group”

Shout Out Patriots podcast ABC News huffed and puffed but couldn’t blow our house down March 2022 Mr. Mawyer and his friends joke about his status as a “General Hate Group” Are you a 5-star General of hate har har. I can’t find an article from 2022 from WSET but I can find the above article from 2017.

Christian Action Network sues state over solicitation letter Bangor Daily News 2009

CAN was barred from soliciting donations in the State of Maine because:

  • Its letter contained “an inflammatory anti-Muslim message.”
  • The governor had not given permission for his name to be used.
  • The group had solicited funds when the state considered its license application to be incomplete.

Trying to get Gender Queer Banned

Gender Queer Wiki page

Simon & Schuster page

Amazon listing

All of that brings us to 2022, and Gender Queer becoming the #1 banned book in America. Mr. Mawyer and CAN had to get a little taste of that controversy. It was as if the past 30 years of his mission has lead up to this moment.

  • Offensive art? ✅
  • Are LGBTQ+ people involved? ✅
  • Saving the kids? ✅

If Maia Kobabe had been Muslim I think Mr. Mawyer’s head would have exploded.

It is time for CAN to swing into action. Only one topic is featured multiple times in the CAN’s solicitations in 2022 it is Gender Queer. Once a charity finds a topic that brings in money and attention they will grab onto it and ride the wave until it ends.

Christian Action Network, Gender Queer, May 2022, Page 1
First mailpiece: This one calls Gender Queer CP and wants you to sign a letter to the FBI’s Child Exploitation and Obscenity Section to investigate and prosecute schools that have the book in their libraries. Link to scans of the letter.
Christian Action Network, Gender Queer Sept 2022, Donation page 1
Second letter: This one wants you to sign a letter to the CEO of Barnes & Noble. They want B&N to stop selling Gender Queer without parental consent. Scans of the letter
Christian Action Network, July 2022, Survey page 2
Bonus page: This is from a frugging mailpiece (Fundraising Under the Guise of Research) It uses Gender Queer to spark anger in their readers so that they will donate to CAN. Scans of the letter

All of these mailpieces and an interview with Tim Anderson, the VA representative that brought the lawsuit against Barnes & Noble. Virginia Delegate Tim Anderson sues Barnes & Noble for selling obscenity to minors

Mr. Mawyer and CAN must have thought that this was going to go the distance like the NEA situation back in the 90s. He was able to fundraise off of the NEA for years and now here comes a new Golden Goose lawsuit that could go on for years. But sadly Tim Anderson is no Jesse Helms and Gender Queer was not funded by the government.

Gender Queer Obscenity Case Dismissed in Virginia Aug 2022

Further reading about Maia Kobabe and Gender Queer:

When I was on book tour in 2019, I was asked many times, “What age of reader do you recommend this book for?” I would generally answer, “High school and above,” but the truth is, the readers I primarily wrote it for were my own parents and extended family. When I was first coming out as nonbinary, I kept getting responses along the lines of, “We love you, we support you, but we have no idea what you are talking about.”

Opinion  Schools are banning my book. But queer kids need queer stories. Maia Kobabe Oct 2021

Why do you think your book in particular has been so challenged, out of all of the queer literature that has faced scrutiny?

I think it is specifically vulnerable to challenges because it is a graphic novel and includes illustrations. I do think that it is easier to spread an image and have it go viral on social media, than say a screen grab of a paragraph of prose text. It also means it’s very easy to flip through it and quickly identify pages that perhaps a conservative reader might disagree with.

I also think the title probably has something to do with it. If you are in a library catalog and you’re searching topics such as gender or sexuality, my book is going to come up very near the top of the results list. And then I also think honestly, the fact that I won two American Library Association awards also has something to do with it in a funny way. Many librarians buy and support all of the ALA award winners. So the book was just in many public libraries and some school libraries. So if a conservative group was looking for books to complain about on the shelves, mine would be there because it had been very generously supported by librarians.

‘Gender Queer’ Author ‘Relieved’ After Court Rules Book’s Sale Can’t Be Restricted in Virginia Aug 2022

How ‘Gender Queer: A Memoir’ became America’s most banned book LA Times Dec 2022

How a Debut Graphic Memoir Became the Most Banned Book in the Country NYT May 2022 gift link

I will give the final word on the topic to Book Riot Sex Ed Books Don’t “Groom” Kids and Teens They Protect Them Apr 2022

Late Night Host Stephen Colbert Calls Jesus a “Cuck”

Late Show with Stephen Colbert Sept 15 2022. :42 – 2:20 for the entire joke

In September of 2022, Stephen Colbert called Jesus a “cuck” in the context of comparing him to Flordia Gonvener Ron DeSantis for the time he sent immigrants to Martha’s Vineyard in Massachusetts.

Christain Action Network articles on the story
CBS’s Stephen Colbert calls Jesus a “cuck,” a sex voyeur. Will there be Christian outrage? Sept 19, 2022

CAN demands a meeting with CBS after Stephen Colbert calls Jesus a ‘cuck’ Sept 27, 2022

Stephen Colbert Says the Unthinkable Jan 4, 2023

Petition: Tell CBS that Jesus is not a ‘cuck,’ a porn fetish March 1, 2023

This got CAN a bit of traction to the point that they have posted multiple articles, a mailpiece, and a petition. In my opinion, it is pathetic to go after the jokes that late-night comedians make. Every joke they tell in an opening monolog is run by a team of “Standards and Practices” lawyers.

That concludes my 30-year review of CAN and Mr. Mawyer. He claims that he is pro-family, but in reality, he uses the cloke of Christianity and the pro-family movement to attack anyone who doesn’t fit his very narrow definition of what a family is.


IRS 990s and a Charity Navigator rating of ZERO

Charity Navigator Zero stars

ProPublica page

I have pulled these numbers from the Charity Navigator page for CAN. This is a 3-year average, to give you a better picture of what is going on with CAN. 49% of their budget goes to programs, 25% goes to fundraising and 25% goes to administration. Just from this chart, you can see why they have earned a ZERO star rating from Charity Navigator.

This chart used to be on the Charity Navigator website. I love it because it gives you a baseline of what a “good” charity looks like. 75% of a charity’s budget should go to programs, 15% should go to fundraising and 10% should go to administration. Idealy Programs should be at 90%. Fundraising can go up to 20-25% if the charity hires a third-party fundraiser.

I have pulled some other charities from Charity Navigator that are about the same size as CAN but they are all 4 stars. I did this to prove that a charity of the same size can be run properly and have a “good” chart.

Save the Manatee Club 86% goes to programs, 5% goes to fundraising and 8% goes to administration.

Forum for Scriptural Christianity also called Good News

Pathfinder Foundation

Fix Nation

Tabby’s Place

Now go back and look at the chart for CAN. Do you see what I see? I see a charity whose numbers are completely off the rails. I don’t see a third-party fundraiser in their 990s. It doesn’t mean they don’t have one, they may not have paid them enough to have to document them on the 990 in some way.

Let’s dive into the IRS 990s for CAN. I will be looking at the most recent 990 I can find. It is for 2019. The IRS took a huge staffing hit during the pandemic. Uploading documents to the internet was not a top priority. Thankfully they have hired new people and soon everything will be running smoothly again.

This page is towards the end of the 990. In it, we learn that the wife and the kids, and the Sec-Treas were employed in some way during the year.

Charity Watch has a couple of articles about family-run charities and why they can be a problem.

All-in-the-Family Charities Receive F’s

“It’s more like a family business than a public charity … You would have to have a lot of trust in this family in order to want to give them your money.”

Donor Alert: ‘ACLJ’ Is Two Charities Dominated by One Family

On this page, we learn that Mr. Mawyer has lent the charity $8,000 (it was in 2015, to cover cash shortfalls) and that two of the Mawyer kids have taken out loans. The loans to the kids were not approved by the board and there is no written agreement. This is very sloppy paperwork.

The original loan to the charity for $8,000 from 2015 page 27

In 2013 Mr Mawyer took a different loan from the charity for $21,000 That same year another board member Roger Ott borrowed $1,000 page 23

On this page, we learn that the charity has taken out a loan for an RV. We know how much the RV cost, what the monthly payments are, and how much is left on the loan.

Minnesota Attorney General’s Office Guide for Charity Board Members Huge thanks to the MN AG for writing out the ethical guidelines for loans made by a charity in such plain easy to understand language.

Let’s compare all the loans:

  • RV Loan: meticulously documented. We know everything about the loan
  • Mr. Mawyer’s loan to the charity: Approved by the board
  • Loans to the kids: No board approval, no written agreement, “making periodic payments”

If you ever see a charity giving out loans like the loans CAN made to the Mawyer kids it is a massive red flag 🚩🚩🚩🚩. Never ever donate to a charity with these practices.


Christain Action Network a Nexus of Junk Mail

I’m going to combine the NextMark list from 2021 with what I received in 2022 to give a more complete picture of the kinds of “charities” that buy CAN’s mailing list. Charities with a ✅ are the ones I received in 2022. I will put the ⭐ rating from Charity Navigator ZERO – ⭐⭐⭐⭐. Charity Navigator does not rate churches and PACs. Where I can I will link Ministry Watch for churches. And when both of those fail I will link to ProPublica’s Nonprofit Explorer. Information about Political Action Committees (PACs) is covered by the Federal Election Commission and Open Secrets.

Personally, I recommend not donating to any of these charities no matter what their rating is. The charities that buy the mailing list of a ZERO star charity like Christian Action Network are telling you one thing: they are greedy and only care about money. They do not care about the impact their junk mail makes on both a personal and environmental level.

40 Days for LifeWiki page, Charity Navigator page ⭐⭐⭐, Opt-out here

Alliance Defending FreedomWiki page, SLPC page, Charity Navigator page ⭐⭐⭐, Opt-out here

American Bible SocietyWiki page, Charity Navigator page ⭐⭐⭐, Opt-out here

American Center for Law and Justice ACLJ ✅ Wiki page, Charity Navigator page ⭐⭐⭐, Opt-out here

American Cornerstone InstituteInfluence Watch page, ProPublica page, Opt-out here

Americans for Israel (I can’t figure out which “Americans for Israel” this is. I found 3, whoever you are pick a better name)

America’s Prayer Network Charity Navigator page, No rating it is a church.

Answers in Genesis (Creation Museum), Wiki page, Charity Navigator page ⭐⭐⭐, Opt-out here

Biblica Ministries Foundation (International Bible Society, NIV bible), Wiki Page, Charity Navigator page ⭐⭐⭐⭐, Opt-out here

Billy Graham Evangelistic AssociationWiki page, ProPublica pages, Ministry Watch page ⭐⭐, Opt-out here

Campus Crusade for ChristWiki page, Ministry Watch Page ⭐⭐⭐, Opt-out here

CBN Israel a project of Christian Broadcast Network ✅ CBN Wiki page, Ministry Watch page ⭐⭐⭐⭐, Opt-out here

Citizens Committee for the Right to Keep and Bear Arms (CCRKBA) is located at the same address of the Second Amendment Foundation in Bellview WA. ProPublica page, Opt-out here

Center for American LibertyHarmeet Dhillon wiki page, Charity Navigator page no rating, Opt-out here, if that doesn’t work contact the Dhillon Law Group Article published the day I posted this blog.

Child Evangelism Fellowship, Wiki page, Charity Navigator page ⭐⭐⭐, Opt-out here

Chosen People MinistriesWiki page, Ministry Watch page ⭐, Opt-out here

Christian Aid Mission ✅ Wiki page, Ministery Watch page ⭐⭐⭐, Opt-out here

Christians Reviving America’s Values (CRAVE), Pro Publica Page, Opt-out here

Congressional Prayer Caucus Foundation, Charity Navigator page ⭐⭐, Opt-out here

Convention of States ActionProPublica page, Opt-out here

CURE America ActionProPublica page, FEC page, Open Secrets page, Opt-out here

Dallas Theological Seminary, Wiki page, Charity Navigator page ⭐⭐⭐, Opt-out here

Doubting Thomas Research Foundation Afgan Liberty Project ✅ ProPublica page, Opt-out here

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How to Opt-out

I have good news and bad news. The good news is that they are members of the DMA/ANA the people that run DMAChoice the #1 thing you can do to stop junk mail. In theory, if you signed up for DMAChoice all mail from CAN should stop. The bad news is if you have EVER given them money DMAChoice won’t work and you will need to contact them directly. The ANA thinks that any monetary transaction between you and the mail is a lifelong binding blood contact or some such thing. 

I am going to link to their contact page. It has a phone number and a webmail box.

This is a sample letter you can use. I always kept mine short. I figured that people who fundraise this way don’t care about the impact their mail makes on the people they send it to, so I left out all of gut-wrenching horror their mail caused. I saved all of that for when groups ignored me and I needed to file complaints against them.

Subject header: Please remove [name] from mailing list

Please put [name, and address] on your suppression list. Including the mailing list “Christian Action Network Mailing List“ NextMark #327096 and any other mailing lists you buy, sell, or trade. 

Thank you for your time,

[name]

Suppression list is the language they use in the direct mail world. Apparently, they don’t remove the name from the system they move it to another list. I don’t know this whole industry is ridiculous and makes no sense.

He also has a Substack page. Check your loved one’s bank statements for a Substack subscription called the “Majority Report”, and make sure to cancel that as well. 


What More Can You Do?

If you or a loved one donated to Christian Action Network and you think you were defrauded in some way, and you want to file a complaint against them I have a few choices for you.

If you think Christian Action Network is violating tax laws you can report them to the IRS.

You can report them to the state they are based in in this case it is Virginia. Virginia Department of Agriculture and Consumer Services oversees the Office of Charitable and Regulatory Programs. Complaint PDF

You can complain about them to your state’s Attorney General’s office.

No matter who you file a complaint with please also file a complaint with the FTC. Look at it like a central hub. All these regulatory bodies don’t talk to one another. But they all have access to the FTC.


If you want to learn more ways to stop junk mail check out my Start Here page.

The following are affiliate links. If you would like to support the work I do, please consider a subscription to the following companies:

PaperKarma the junk mail-stopping app. DJM30 for 30% off a subscription

DeleteMe Use the code PARTNER20 for 20% off a subscription

Aura

Read more: The Dark Side of Charity Donations: How Christian Action Network Sold My Info

Politics Inc by John Raidt – Drowning in Junk Mail Book Club

This is the second of 2 book reviews I will be posting. This book covers the madcap world of political fundraising post-Citizens United. Empire of Direct Mail covers the history of political direct mail from the 1950s through the 1980s. The 2 books pair well together

John Raidt: Politics Inc: America’s Troubled Democracy and How to Fix It.

John Raidt: Politics Inc: America’s Troubled Democracy and How to Fix It. Amazon

I am the wrong person to review this book for 2 reasons.

  1. I am in it
  2. I am intimately familiar with the topic. I personally didn’t learn anything new. I have shared so many stories on this topic on the Facebook page for this blog.

This is one of the rare times that the author is more interesting than the book. John Raidt has had a very interesting career. He currently works for a lobbying firm Jones Group International headed by General James Jones

John Raidt’s Open Secrets page

I am not used to reading this type of document. In my other life doing things that I like, I read a lot of scientific papers, and National Park Service documents. I have never read a National Security Adviser document before. I guess this is the type of thing that military people and Congresspeople read. Or the types of documents that Tom Clancy’s Jack Ryan wrote. That is to say, it is very dry and very dense.

In my last book review for Empire of Direct Mail, I was highlighting so many sections I had to color code them. For this book I knew all of the core narration, and only really cut to Mr. Raidt’s conclusions and calls to action. Much like Empire of Direct Mail, there are no good guys in this story, only bad guys, who want to do evil in the world. I won’t be doing an extensive summary of this book. But I will sum it up by saying that political consultants have created an economy around running election campaigns. You “need” them for strategy, how to dress, speech writing, and of course fundraising. That includes TV ads, gala dinners, happy hours, phone calls, and direct mail. To further break down direct mail, there are people who write the copy, graphic artists, people who maintain the mailing lists, printers who churn out millions of mailpieces, the caging companies that process the donations, and on and on. All of those tasks need their own team of people to run. If your entire livelihood depends on the machine of getting a politician elected you really don’t want that to change. You have no incentive to rock the boat and reform the system that has bought you a very nice house in the Virginia suburbs.

Upton Sinclair said it better than I ever could

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

If you only read one article from the bibliography to learn about who was attacking my relative’s mailbox it should be Ken Vogel’s The rise of ‘scam PACs’

Mr. Raidt brings up the angry divisive rhetoric that is tossed around. These people need to raise money. They need to do it fast and in great quantities.

“Their language is always extreme, literally shrieking: Doomsday is imminent, right around the corner,” 

“The Right Wing,” AFL-CIO Special Report, n.d., box 2, folder “AFL-CIO,” Group Research, Inc. Records, Rare Book & Manuscript Library, Columbia University

They need to be loud and shrieking to get people’s “arousing, high-dominance emotions” riled up. The easiest “arousing, high-dominance emotion” to stir up is anger. If you would like to learn more about “arousing, high-dominance emotions” check out this article about what makes a post go viral The Emotional Combinations That Make Stories Go Viral


Some actionable things Mr. Raidt suggests are:

  • Upgrade and enforce rules barring the coordination of super PAC spending
  • Separate government functions from political fundraising
  • Clean up who can donate to a political campaign
  • Improve the transparency of donors seeking to influence elections
  • Expand public financing options

Harnessing Stronger, Better, Cleaner Competition to Break the Party Duopoly and better Serve the Country

  • Make legislative races more competitive by putting the pen for drawing congressional boundaries in the hands of independent bodies responsible for applying public interest criteria to the maps
  • Open primary elections in every state so Independents can take part in deciding what candidates appear on the general election ballot. 
  • Foster ballot access for third parties and Independents. 
  • Adopt fusion voting and ranked-choice voting. 
  • Replace winner-take-all electoral vote apportionment with a prorated system.
  • Keep testing the Citizens United decision until the courts outlaw the ability of Super PACs and other organizations to receive and spend unlimited and undisclosed contributions from corporations, unions, and individuals to influence elections. 
  • Strengthen and enforce court-sanctioned rules and standards to rid the public perception that Super PAC spending is coordinated with candidates or their campaigns. 
  • Require congressional campaigns to raise the bulk of their contributions from their home districts (House) and states (Senate). 
  • Require candidates to publicly post their fundraising (physical and electronic) mailings and their fundraising event schedules. 
  • Employ bipartisan or nonpartisan citizen commissions to set the number, format, and topics to be covered in candidate debates for public office. 

Strengthening Collaboration, Cohesion, and Mission Focus

  • Establish strategic planning and coordination bodies and mechanisms between the Republican and Democratic congressional leadership; House and Senate leaders; Congress and the administration; and among federal, state, and local elected leaders. 
  • Streamline congressional committees and establish inter-committee task forces purposed to address complex problems comprehensively rather than through disciplinary and jurisdictional stovepipes. 
  • Return to congressional “regular order” of processing legislation. 
  • Formalize advanced training and continuing education for elected officials in mission-critical subject matter.
  • Require Congress to regularly report to the public on the status of legislation to update departments, agencies, programs, and policies with expired or expiring authorizations. 
  • Ban congressional campaign fundraisers and electioneering activities while Congress is in session. 
  • Protect the public from congressional dereliction of duty by eliminating government shutdown and brinkmanship, including through two-year budgeting and automatic continuing resolution funding. 
  • Eliminate the ability of a solitary member to anonymously hold up the Senate from proceeding to consider bills and nominations. 

Improving the Content Informing the Nation’s Politics and Public Debate

  • Label media content as news, opinion, or hybrid journalism. 
  • Establish a civil society sponsored service to badge news services that profess and practice adherence to professional journalism ethics and standards.
  • Clearly identify the sponsor of all political ads and electioneering communications.
  • Promote public access to and use of trusted third-party verification services that spotlight and label fake news, disinformation, and hoaxes, including in news feeds and electioneering content.
  • Develop and deploy technology to identify doctored video and audio, and weed out bots impersonating human beings sharing news and political commentary. 
  • Employ bipartisan or nonpartisan citizen commissions to set the number, format, and topics to be covered in candidate debates for public office. 

Promoting Good Citizenship, Civics Literacy, and Public Service

  • Implement a comprehensive national campaign to improve civics education through rigorous elementary, secondary, and university requirements and standards; curriculum; and accessible public information programming. 
  • Enact the recommendations of the National Commission on Military, National, and Public Service published on March 25, 2020, centered on programming increased civic education and service learning as well as expansion of programs under AmeriCorps.  
  • Establish a US Civil Service Academy modeled after the US military academies, and modernize public sector human capital management and professional development

Since we are listing pie-in-the-sky ideas that will never happen, I will toss in mine.

Most fundraising is done to buy ad time on TV. Take away that need for money and the problem will be mostly solved. Each candidate will get one ad per half-hour block during prime-time hours. For free. Yes, this is possible to do. The FCC already dictates that TV channels must broadcast Public Service Announcements. Political ads would count toward that obligation. Media companies will be livid. They make fist fulls of dollars during election season.


Mr. Raidt sums up the main parts of his book in this interview.


Linked together forever with Scott B. MacKenzie. | Open Secrets article with both Scott and I | Scott B. MacKenzie sentenced to federal prison |

Let’s get to the most important part of the book – ME

Jennifer Bell of California found her now-deceased mother, who suffered from dementia, living amid stacks of junk mail, much of it from political groups. She had depleted her life savings by sending money to an assortment of shams and scams from groups promising to stop efforts to remove “In God We Trust” from US currency, block the UN from taxing American citizens, weed out the deep state, and stop an assortment of anti-American conspiracies. Outraged, Bell began a blog to publicize fundraising scams dressed up with misinformation, disinformation, and bogus crises. She broke down the common tactics used in the solicitations she collected from her mother’s stockpile and other cons shared with her from across the country: 

  •  Emphasis on a perceived crisis 
  • Threats to a way of life 
  • Idealistic revulsion against corruption 
  • Idealistic projections of a way of life 
  • A dedicated vanguard
  • Self-identification as a movement 
  • A communications network 
  • And, the big objective-money to fund the revolution 

There is a lot to unpack here. My mom was not the victim of the scammers. She is not dead. I texted this photo to her when I first read this book. She was quite alarmed to learn of her demise. If you read my blog I never identify who the person was. All the reporters who interviewed me asked me what to call her. I always told them “loved one” or “distant relative”.

As if that wasn’t bad enough he cited me wrong in the bibliography. I don’t fault Mr. Raidt or his editors for this. WordPress is a strange beast and gives people sloppy URLs. The posts he was quoting were from my, quite frankly excellent, review of America’s Right Turn by Richard A. Viguerie and David Franke. And my breakdown of a mailpiece from The Jesse Helms Center Foundation.


Who is this book for? If you are just starting your journey of learning about political fundraising, this is an excellent place to start. The bibliography (save for one entry) is top-notch and has all of my favorite articles written over the past few years. If you are a political activist and want to change the world, political finance reform is a great topic to focus on. Quite frankly every politician should read this book. I am talking about every level of elected official. From local school boards to the White House. This is a non-partition topic that everyone should get behind. The only people who don’t want the system to change are the ones who make their living from it.

I give this book 5 sheets of return address labels. It is a must-read. 💌💌💌💌💌


FTC Stuff: I bought this book with my own money. I am cited as a source in this book. That 100% affected my review of this book. This is the greatest book ever written.

Empire of Direct Mail by Takahito Moriyama – Drowning in Junk Mail Book Club

This is the first of 2 book reviews I will be posting. This book covers the history of political direct mail from the 1950s through the 1980s. The other is Politics Inc. It covers the madcap world of political fundraising post-Citizens United. The 2 books pair well together. 

Cover of Empire of Direct Mail. Woman in room filled with reals of magnetic tape containing mailing lists.

Amazon: Empire of Direct Mail

KU ScholarWorks: Empire of Direct Mail Free PDF download

Years ago while I was sitting in my living room surrounded by hundreds of pieces of junk mail, all I could think about was “How did this happen?” How did we get here?” “How do I make it stop?” At the time only book I could find about the history of direct mail was by Richard Viguerie. It was like reading about how the fox was the best fox and was the best at getting into the hen house. Except for a few articles here and there over the years, there was no overall arching history of modern political direct mail. That is until Takahito Moriyama published Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots. He has gone back to the beginning of targeted mail. Trips to dusty archives all over the US, digging through boxes of paper long forgotten. This book is incredibly dense. Almost every paragraph had a footnote, that could lead you down a merry path of more information. Sadly many of the works cited have not been digitized yet. If you see me cite a source in my summary it is because I want to read it.

Everyone in this book is a bad guy. There are no good guys. There is no hero arc, no one saves the day. It is bad all the way down. The book ends with Cambridge Analytica which is a door opening onto a whole new nightmarish world. Every page is 2 trains smashing into the Keystone Pipeline. Everyone is evil and has evil intentions. You may think I am saying nice things about these monsters in my summary but I am not. They are all jackals and ghouls trying their best to drain the pockets of the middle class and petite bourgeoisie to fill their own. The real review of this book is me running around the room with my hair on fire, yelling MAKE THEM STOP! MAKE THEM STOP!!!! 


1950s start of direct mail becoming personal targeted advertising. The start of using emotions to make sales/donations.

The 1950s was the period when political consultants centralized the process of national campaigning, creating a new, institutional relationship between politicians and the public. 

Grassroots tactics start to be used. In 1954 a “Centennial Conference,” for Republican women was held. Each of the Republican women went back to her local club with a neat fourteen-pound leatherette case containing a 35 mm film projector, which the Republican Congressional Campaign Committee provided for free. Then female volunteers were able to hold political meetings in their living rooms over coffee for an intimate group by showing campaign films. Besides organizing the “coffee hours,” women brought the projectors and films into service clubs, women’s clubs, civic organization meetings, libraries, and churches. These tactics will later be used by the John Birch Society and Phillis SchlaflyCalifornia Federation of Republican Women 1954. Chances are at least one of the women in that photo went to the conference.

Mailing a solicitation was another new dimension of grassroots campaigning throughout the 1950s. TV was a new way to get out your message, but TV time is expensive and made for a wide audience. With direct mail, you can raise money for TV ads and at the same time target the message to the people you want to vote for your candidate. Ike for President TV ad

In the 1952 presidential election, Rosser Reeves of the Ted Bates Agency, who was among the most influential advertisers of the 1950s, decided which political issue was most crucial for American voters through mailing polls. After he obtained the mailing lists of Reader’s Digest, the Eisenhower campaign sent different fundraising letters to ten groups of ten thousand individuals with each mail stressing a different issue. Then Rosser discovered that Americans overwhelmingly saw the Korean War as the most serious matter. This direct mail operation not only raised funds but also showed that voters would endorse General Eisenhower as the war hero who claimed he would bring peace to America. Example of a Reeves’s TV ad for Ike

In the 1954 congressional campaigns, RNC targeted donors who had given money to the Eisenhower campaign.

The National Citizens for Eisenhower Congressional Committee sent seven letters to 47,000 people on their mailing lists. The 1954 finance report showed that Citizens received $85,830.73 through direct mail solicitation with the cost of approximately $10,000 to $12,000, while they received $798,801.51 from all other fundraising methods. After the election was over a report said that “those who had contributed over $100 in 1952 should be solicited personally by members of the Finance Committees, but that a mail appeal should be made to those who had contributed less than $100.” 

$100 is about $1000 in today’s money. Notice how they are already splitting up people and putting them in different buckets. The $100 and over donors are getting personal phone calls and the under $100 donors are getting junk mail. 

There was a little backlash to the use of direct mail using “emotional and irrational methods” and “subliminal advertising” This wasn’t subliminal. The people at the time had never seen candidates and political platforms sold to them like they were soda or a car.

Lester Wunderman the father of “direct marketing” lamented the lack of tools at the time “[in] an age of mass production, mass media, mass marketing, and mass consumption, mail for a time was wrongfully positioned as a mass medium.” 

He could see a future in which direct marketing “where the advertising and buying become a single action.” 

Harold Leon Oram was a pioneer of political direct mail on Madison Avenue. After he came back from military service in 1946, Oram continued to involve himself with refugee relief and liberal activism. Oram’s attention shifted from antifascism to anticommunism with his interests extending to East Asia. He advocated for post-war refugees. 

He liked to have his fundraising letter signed by prominent people to add name recognition and respectability to his charities. He likes to use both an intimate approach and a sense of urgency in his solicitations. Emphasizing the menace of the Cold War and the rapid transformations of the modern age, Oram’s mailings impelled readers to take action, claiming that their choices were crucial for the world. 

Political scientists have pointed out, threatening language is important for direct mail because it effectively urges readers to take immediate action. Emotion, researchers have argued, is a key element. “The message has to be extreme, has to be overblown; it really has to be kind of rough.” 

Oram hired Marvin Liebman around 1951. Liebman was also anti-communist but he was a conservative. 

Liebman not only learned Oram’s solicitation methods but also improved them. Understanding that personalization was the key to successful direct mailing, Liebman came up with two ideas to make envelopes look more personal. He had volunteers at the office handwrite the addresses so that recipients would pay special attention to the appeals, and also affixed a first-class stamp instead of a Pitney-Bowes postage imprint. Because of tactics like this Oram promoted Liebman to vice president of Harold L. Oram, Inc. 

The hallmark of an Oram/Liebman fundraising campaign was a broad base of appeal.  “[W]henever I organized a ‘conservative’ or ‘anti-communist’ group, I followed Oram’s example and tried to include as many ‘liberals’ as I could on the letterhead to create the broadest possible base of support.” 

1955 William F. Buckley Jr and Willi Schlamm found the National Review. Orem sent Liebman to talk to the founders about helping them fundraise for their new venture. Liebman was impressed with them but Liebman thought that the idea of publishing a new conservative journal would be unsuccessful due to the scarcity of a conservative audience in the mid-1950s. 

1957 Marvin Liebman starts his own public reactions firm. One of his first clients is the National Review. He and Buckly start a few conservative “charities”, then they hit on the Young Americans for Freedom (YAF). It was youth for Goldwater themed. They ran ads in the National Review for old people to send in money to help out the young plucky conservatives.  

(Original Caption) Richard Viguerie, a fundraiser for conservative causes, poses midst computer tapes on which was stored data for fundraising. (Photo by © Wally McNamee/CORBIS/Corbis via Getty Images)

1961 Richard Viguerie answers a job ad for the National Review. He started as a secretary for YAF, Liebman takes Viguerie under his wing and shows him how to really make money. 

The YAF was a financial mess. He made sure to clean up the books and make people pay their dues. Next, he needed more members to get more money for the group.

“Plenty of young conservatives were boning up on conservative philosophy, and many others were studying the technique of political organization. Nobody . . . was studying how to sell conservatism to the American people.”

Viguerie, Franke, “America’s Right Turn” pg94

He started reading up on marketing and psychology. He quickly figured out that direct mail was a key to raising money. He sent out more solicitations, and he made sure to use “upselling” in them. He would plug the National Review and other publications that were related to the YAF. He taught YAF members how to sell themselves and how to sell conservative ideas to the general public. 


Employees working in an office with computer tapes in tape drives, printers, computers and other equipment at the direct mail operation of Richard A. Viguerie Company, Inc, Library of Congress Link to RAVC in LOC archives

Computers!! 

Before computers mailing lists were hand-typed, and envelopes were sometimes handwritten. Individual people had a 3×5 data card in a box that a person had to pull to put them on a new list. It was very time-consuming. Then came the new generation of IBM mainframes. They were “affordable” and “compact” compared to the previous generation of mainframes. Film of the IBM 360 the IRS used in the 1960s


Zip Codes!!

Introduced in 1963 the Zip Code enabled a direct marketer to target a geographical area with ease. 

Before 1963 it was more time-consuming and expensive to target people through direct mail. Between the marketing strategies developed in the 1950s and the technological advances developed at the same time, it was the perfect storm to try them all out to try to get people to vote for Berry Goldwater.


I read up a little on Berry Goldwater while reading this book. He loved technology, he had a ham radio in his house, and other modern tech for the time. If he were alive today he would be a crypto bro. He would have loved the possibility of the blockchain, cryptocurrency, and NFTs. It should be no surprise that the campaign that surrounded him was the first use of modern computers for direct mail. For the first time, all the 3×5 cards were taken out of their boxes and typed onto punchcards, and fed into a computer. Those names were put on mailing lists that divided them up into targeted groups. Large Donors over $100, Small business owners, and so on.

Goldwater had his own mailing list that he had been cultivating since 1952. His people did 2 important things, they had every local conservative group send them leads, and they “digitized” all the data. After Goldwater lost the presidential race all those names were the base of Richard Viguerie’s and many other conservative mailing lists. Because of computers, the fundraisers could tailor a mailing list for any topic they wanted. 

In the 50’s team, Goldwater didn’t only target conservative voters. They send out mailers to Democrats who were “stay-at-homes” and “indifferents”. They targeted people who only voted only in response to an emotional appeal. Tactics like this got him elected to the Senate.

In 1963 they sent out appeals that encouraged people to send in a list of friends that they thought would like the message that Goldwater had. Replying to this appeal, a person in Cleveland, Ohio, sent back a check for $25 and a list of names of people who were expected to be interested in supporting Goldwater. This is how team Goldwater gathered up new voters to target.

During the Goldwater campaign Marvin Liebman Associates, Inc. sent out a solicitation from the “Fighting Aces for Goldwater” undersigned by E. V. Rickenbacker he was a famous WWI pilot, Congressional Medal of Honor winner, and former chairman of the board of Eastern Airlines. The solicitation had the usual conservative pro-military, pro-veteran rhetoric we are used to today. At the time it was shocking. There was a problem, “Fighting Aces for Goldwater” was a sound-a-like charity name. Members of the “Fighter Aces Association” were livid that people might get their veteran’s organization confused with Goldwater’s extremist views.

Mr. Moriyama found multiple examples of people getting addicted to donating to the Goldwater campaign. This is one of them:

William Morris of Tuscumbia, Alabama, also highlighted the support of “ordinary men” for Goldwater. Noting that he had a conversation with another person about governmental fiscal policies, Morris endorsed Goldwater’s attack on the federal government because the conservative did “bring the notice of the common man that the continual depreciation of the buying power of the dollar is being a strictly governmental mismanagement.”

Morris donated funds to Goldwater so frequently that the campaign staff said, “Your money is coming in faster than my Gal Friday can keep track of it!”

Letter from Harry Rosenzweig to William C. Morris, July 28, 1964, Papers of
Goldwater.
Letter from William C. Morris to Harry Rosenzweig, May 4, 1963, box 119, folder 19 “Finance Committee: Contributors K–M, 1963–1964,” Papers of Goldwater.

LOL He is sending in so many checks they can’t process them fast enough. Not Bro we are fine, chill out with the donos, instead of sending money right now the best thing you can do tell your friends to vote for Berry. This is an ongoing problem in the political fundraising world. A political campaign is more than happy to drain a person’s bank account without a thought about the ethics of doing it. I have seen so many refunds in FEC documents after an election because a person maxed out their $2000 to a campaign. FEC Contribution limits

Goldwater would go on to lose to LBJ. The real winners were the political consultants that perfected their methods of marketing a candidate to people through direct mail. They used personalization, and emotion to drive people to pull out their checkbooks and send money in. 

William Rusher remarked, “It sensitized large numbers of previously dormant conservatives, turned them into political activists, and introduced them to each other through direct-mail techniques.” 

Goldwater’s list of 221,000 names would become the core of the conservative revolution that was about to happen.

While the GOP was licking its wounds after its loss, they began recognizing the party to make sure there were no traces of Team Goldwater to be found. In October 1964 Robert Bauman, chairman of Young Americans for Freedom (YAF), called political consultant Marvin Liebman telling him they knew Goldwater was going to lose so they started planning American Conservative Union (ACU) aka CPAC. By December they had founded the new organization and had a big party to celebrate. ACU was supposed to be the “respectable conservative organization’. One of the first big decisions that Buckly made was to have no connections between ACU and the John Birch Society. They didn’t like the kind of attention that the JBS attracted from mainstream media. JBS was considered the “radical right”, and the ACU was a classy group that did classy conservativism.  

After the 1964 election, the number of conservative groups exploded. In 1965 the ACU estimated that there were 2,700 groups fighting for the conservative dollar. The ACU did classy fundraising like $100-a-plate dinners ($100 is about $1000 in today’s money), but direct mail under the guidance of Liebman and Viguerie is what really paid the bills. Between Viguerie harvesting Goldwarer’s donors of $50 and above, and his tactics of turning direct mail into “ideological” direct mail by stressing partisanship and highlighting emotion most effectively, they pulled in a lot of money.

In June 1965, the chairmen of the RNC Raymond Bliss called on conservative splinter organizations, including the ACU, for a moratorium on fundraising. Bliss said, “We will never have a strong, united party until our fund-raising efforts are also united and coordinated.” 

In the 1960s the topic of campaign finance reforms had been bubbling under the surface of American politics. There was Long’s Presidential Campaign Fund Act of 1966, which allowed people to donate $1 to a presidential election campaign fund for the purpose of defraying expenses incurred by political parties in running candidates for President. But nothing got the ball rolling like Watergate. The Federal Election Campaign Act (FECA) of 1971 Nixon signed into law on February 7, 1972. But it was extensively amended after he resigned. It established the Federal Election Commission (FEC) 😍 And set a limit of $1,000 in contributions to a candidate’s committee in each election, and an aggregate limitation of $25,000. The amendments also limited individual donations up to $5,000 to a political action committee, and $20,000 to a national committee. Candidates were not allowed to use more than $50,000 from their personal funds. The FEC would enforce these new rules. 

Political consultants hated the new rules and used junk mail to tell everyone how unhappy they were. 

American Conservative Union (ACU) aka CPAC whined in one mailpiece:

“Liberals say private contributions are a corrupting influence and that we can remove this evil through taxpayer subsidy.” However, the mailing asserted that a public financing of presidential election would not eliminate political corruption. Rather, the ACU claimed, the public subsidies would “create many new ills” by violating “your First Amendment right of freedom of expression—by using your tax funds to support political candidates with whom you disagree.” The message opposed the liberal campaign reform measures, such as the creation of the FEC, and the ACU instead maintained that “citizens ought to be allowed to give money to candidates or parties of their own choosing, and not have that decision made for them by federal planners.” 

John Quincy Adams of the American Association of Political Consultants (AAPC) quickly figured out the real impact on political consultants and their clients:

In political consultants’ view, the limits on individual contribution and expenditure set by the laws were too low. Fundraisers knew that most contributions ordinarily came from a few large donors, and if the campaign finance laws imposed a low maximum, fundraisers would need to spend more time, effort, and money on obtaining small contributions. Thus, Adams was worried, political consultants were required to allocate additional funds from the limited regular campaign budget for fundraising, and that would cause fewer dollars to be available for television, radio, and other media messages. 

When the new campaign laws went into effect, all of a sudden, campaigners had to build a base of contributors. Although they relied partly on telemarketing, political direct mail emerged as the best way to amass small money in the post–Federal Election Campaign Act years. It turned out that the progressive reform, which was designed to reduce the influence of fat cat money, accelerated direct mail fundraising of conservatives, particularly Richard Viguerie’s ideological direct mail. As a conservative said, the “real effect of the Watergate campaign reforms has been to increase the power of one man—Viguerie.” 

Warning I will be quoting this 1977 report from the ALF-CIO forever. You will get sick of it. I am already sick of it and I haven’t even quoted it yet.

In 1977, the AFL-CIO issued two special reports on the emergence of conservatism in US politics with particular emphasis on Richard Viguerie’s direct mail fundraising. The labor union’s reports spelled out how Viguerie and other conservatives elaborately amassed funds with direct mail, which was premised on big data, ideological conflict, and offensive rhetoric. 

“Their language is always extreme, literally shrieking: Doomsday is imminent, right around the corner,”

“The Right Wing,” AFL-CIO Special Report, n.d., box 2, folder “AFL-CIO,” Group Research, Inc. Records, Rare Book & Manuscript Library, Columbia University; “The Right Wing: Part II,” AFL-CIO Special Report, n.d., Group Research, Inc. Records.  

I need to make a graphic of shrieking eels with mailpieces in their hands? Tails? Something. This is also called “arousing, high-dominance emotions” Article on the topic The Emotional Combinations That Make Stories Go Viral

[The] “hate merchants of the ’70s” who were “not little old ladies in tennis shoes.” The 1970s conservative activists were instead “Madison Avenue types, trained in mass psychology and propaganda techniques, who have a computerized mailing list, a printing press, and a government-subsidized mailing permit.” 

AFL-CIO President George Meany

After Goldwater’s loss and campaign finance reforms something truly disastrous happened to Richard Viguerie, Richard Nixon resigned and Gerald Ford named Nelson Rockefeller as his vice president. In Viguerie’s mind, this was the end of the world. Rockefeller was a blue-blood liberal Republican who wanted to do things like spend money on infrastructure and the poor. Viguerie would have none of that in his conservative world. He pulled together a rouges gallery of conservatives Paul Weyrich, Howard Phillips, Terry Dolan, Phil Crane, and Senators Jesse Helms and Strom Thurmond. This group formed the core of “The New Right”. “The New Right” liked to claim they were a “grassroots” movement. But all the players were longtime members of the Beltway scene. The formation of this group is what directly leads to the election of Ronald Regan in 1980.

Paul Weyrich was a conservative organizer in the D.C. Beltway in the 1970s. He was a reporter that went to the dark side to become a political consultant. He was funded by Joseph Coors of the Coors beer family. Mr. Coors was an ardent follower of the John Birch Society. Coors founded the Heritage Foundation and the Committee for the Survival of a Free Congress (CSFC). 

Terry Dolan formed the National Conservative Political Action Committee (NCPAC) He devoted the NCPAC to defeating liberals in any possible way, ranging from slander and blackmail to attacks on their private life. 

“As Terry Dolan of the National Conservative Political Action Committee told me, his organization’s fund-raising letters try to “make them angry” and “stir up hostilities.” The “shriller you are,” he said, the easier it is to raise funds. “That’s the nature of our beast,” he explained. The fund-raising letters of the New Right groups depict a world gone haywire, with liberal villains poised to destroy the American Way of Life.

Crawford, “Thunder on the Right

There were other conservative right-wing groups forming at this time. What set “The New Right” apart from the pack was their ability to raise money. A lot of money, from small donors. They did not rely on traditional corporate donors. They took their agenda to the people and took their money along the way.

Richard Viguerie had a 10-year start on his competitors. He had access to the OG Goldwater donors that dated back to the 1950s. He was king of the conservative fundraising world. 

“From his company with a staff of 250 nonunion employees in Falls Church, Virginia, Viguerie mailed out 50 million appeals every year from 250 mailing lists including the information of 10 million Americans.“

Viguerie didn’t only take on Republicans as clients. He didn’t care about party affiliation, he cared about his agenda and vision of America. The big one is the former Governor of Alabama George Wallace. This is a link to a campaign brochure for Mr. Wallace. He does not sound like a democrat to me. He does however sound like someone who shares the same agenda as “The New Right” By taking on Wallace as a client Viguerie now had access to Wallace’s democratic donors. They were fed a steady stream of junk mail from other Viguerie clients.

“Yet the marriage of Viguerie with Wallace concluded unhappily because of the expensive direct mail operation. The Wallace campaign committee paid nearly $800,000 to the RAVCO between August 1973 and September 1974. Snider noted Viguerie’s fundraising was “totally satisfactory,” but also complained that “he made a hell of a lot of money off us.”

Jaroslovsky,  “New-Right Cashier” 

Soon other clients began to complain about the costs of running a robust direct mail campaign. 

“Tom Winter of the ACU claimed that Viguerie’s direct mail was too costly, adding that there was also an ethical question about Viguerie’s fundraising as his direct mail firm leased its mailing lists to clients, which other direct mail companies usually did not.” Perry,

The Right Wing Got Plucked,”

“Much of the money is literally being wasted—and is making Viguerie a millionaire.”

“Why the ‘New Right’ Isn’t Doing Well at the Polls,” Business Week, October 30, 1978

“We spent money to recruit candidates to train campaign managers, to analyze every vote cast in the House and the Senate, to publish newspaper and weekly reports, and none of this is reflected in the financial reports.”

However, when asked if the contributors comprehended that most of the funds would not be sent to the candidates, Weyrich answered no. “I don’t think they did.”

Perry, “The Right Wing Got Plucked

Daniel Joy, legal counsel to Republican Senator James Buckley of New York, said, “The Viguerie people address only those issues which tend to stir up hostilities among lower-middle-class whites,” focusing on busing, abortion, and gun control. Joy argued that New Right activists dismissed more important problems to the majority of Americans, such as a stagnant economy, turning public attention to sensational but narrower single issues.

Perry, “The Right Wing Got Plucked” 

 “If an American citizen answered Viguerie’s solicitation letter, the recipient’s name would be recorded on Viguerie’s master list, then would receive appeals for other causes. Furthermore, as Viguerie leased his lists to other organizations and candidates, the contributor would face a torrent of direct mailings from these groups. Bruce W. Eberle, another leading fundraiser in conservative politics, was seriously concerned over the future of political direct mail. As duplication among the mailing lists of right-wing organizations ran at “about 30 percent,” Eberle said that conservative fundraisers needed to reach out beyond the closed circle.”

“Conservative Fund-Raisers: New Hope for 1974” Congressional Quarterly Magazine Sept. 7, 1974  

Republican fundraiser Wyatt Stewart suggested the market was being saturated, supposing that “probably the same names get mailed 35 to 40 times a year.” He added that “this system won’t work forever”

Jaroslovsky, “New-Right Cashier” 

And there it is everyone. The whole reason I am here. Massive amounts of junk mail sent to the elderly is not a bug in the system. The system is working perfectly and as designed. For anyone not familiar with the volume of junk mail my relative was getting, I present the week of May 4, 2014 154 mailpieces. Highlights include 15 mailpieces from “Policy Issues Institute”, and 16 mailpieces from “Federation Of Responsible Citizens”.


I’m going to skip a lot of shenanigans and tomfoolery and cut ahead to the 1980 presidential election. Much like Berry Goldwater, Ronald Reagan was a darling of “The New Right” But the Reagan team was smart enough to keep them at arm’s length. They didn’t hire Viguerie for direct mail. Nor did they appoint Phyllis Schlafly to any position in the Reagan administration. 

Like other big presidential campaigns, the Reagan team used direct mail to raise funds for TV ads. They took a positive approach. They wanted people to learn why they should vote for Reagan. They used what are now very common tactics. They sent out a glossy photo of Ronny. They name-dropped other republicans that the donors knew and identified with. Peace Through Strength TV ad

“The New Right” however whet full screeching eels. Attacking Ted Kennedy with the lowest blows possible. “Do you think he lied about Chappaquiddick? Do you think America can afford Kennedy as President? Do you think he is qualified to be President?” Each candidate received similar treatment from various groups. They wanted you to vote against a candidate instead of for one. 

As much as they backed Reagan “The New Right” was not 100% in agreement with all of his policies and they really didn’t like George HW Bush. But they wanted to push their movement forward and that path went through Ronald Reagan.

After Reagan was elected Viguerie did a victory dance and declared that direct mail had gotten Reagan elected. 

“Few people realize how much of this great conservative victory is due to direct mail,” he emphasized. Viguerie claimed that over 75 percent of the funds Reagan raised in his 1976 and 1980 campaigns came from direct mail, and over 90 percent of the money collected by Reagan’s PAC was the result of direct mail drives. These figures were probably exaggerated, but the enormous number of direct mailings surely played a part in raising funds and sending Reagan’s messages to conservatives. Viguerie wrote that conservatives had sent out one billion pieces of advertising mail directly to voters after 1974. He stressed that the new technology enabled conservatives to bypass the liberal ascendancy in mass media including television, radio, newspapers, and magazines.

“What is the new technology? It’s computers, direct mail, telephone marketing, TV (including cable TV), and radio that asks for contributions, cassette tapes, and the use of toll-free phone numbers, among other things,” he boasted.

Richard A. Viguerie, “Conservatives Owe Much to Reagan, Direct Mail,” Conservative Digest 6, no. 11 (November 1980): 39–40.

After the victorious win by Reagan, Richard Viguerie had a serious problem. He had no enemy for his donors to fight against. He didn’t know it at the time but for the next 12 years, the Republican party would be in charge. What happens when a dog catches its tail? Viguerie had no battles to fight. And his donations dropped. Worse than that the Reagan administration greatly distanced themselves from the radicals that got him elected. Viguerie tried to turn on Reagan but America was in love with Ronny. Viguerie fell on hard times, selling off parts of his business, laying off staff, and moving to a smaller office. While Viguerie’s business was failing direct mail as a whole was more popular than ever. Richard Viguerie had helped pave the road for the political direct mail industry. The techniques he honed trickled down into mainstream charity direct mail.

Democrats took a page out of the Viguerie handbook way back in 1969 and started a donor database of their own. They started a company called Demographics Inc. That database would turn into Acxiom one of the largest data brokers in the world. Opt out here

President Donald Trump’s Social Media Director Dan Scavino Jr., left, with (from left) Hope Hicks, Steve Bannon, KellyAnne Conway and Rebecca Mercer at Trump’s inauguration in 2017
President Donald Trump’s Social Media Director Dan Scavino Jr., left, with (from left) Hope Hicks, Steve Bannon, KellyAnne Conway and Rebecca Mercer at Trump’s inauguration in 2017

The book goes on to discuss Cambridge Analytica and its effect on the 2016 election. But there is no junk mail involved so I don’t care about Bob Mercer, Rebekah Mercer, and Steve Bannon manipulating an election using Facebook. 


Yuck. I need a hot shower with bleach after going through all of that.

I was hoping for more about the relationship between Richard Viguerie and Phyllis Schlafly. They truly were a match made in hell. I am biased on this subject. I genuinely believe that Phyllis Schlafly is a feminist icon who gets pushed to the side in the direct mail story because she was a woman and focused on issues that “aroused, high-dominance emotions” (anger, control) in women.

The printed edition is lovely. I wish the font was bigger or my eyes were 20 years younger. I wish the free download was more interactive with hyperlinks. Mr. Moriyama talks a lot about presidential elections and the most famous politicians of the mid-century. I wish the PDF linked to Wiki articles and photos of ephemera like I did in my summary of the book. But that takes things like “money” and “time”. And the download of the book is free.

Who is this book for? Political nerds, Marketing nerds, and fans of podcasts like Behind the Bastards, and The Dollop. It is complementary to “The Brainwashing of My Dad” book, movie. It should be used in a class for Political Science and Marketing majors. I don’t know what class. Is there a “Don’t Be Evil” class?

If you are interested in the psychology of all of this The Paranoid Style in American Politics Revisited: An Ideological Asymmetry in Conspiratorial Thinking. It uses Richard Hofstadter’s essay The Paranoid Style in American Politics from 1964 as a jumping-off point.

I give this book 5 pens with random charities embossed on them. It is the best book on the topic. 🖋️🖋️🖋️🖋️🖋️


FTC stuff: I received this book for free. Getting it for free did not change my opinion of this book. I tried to pay for the book but the University Press of Kansas didn’t charge me. Please charge me, you have all of my info on file. 

Top 3 Ways to Stop Junk Mail

DMA Choice Cost $4 (Update: After I published this ANA has raised the price of DMAChoice from $2 to $4)

Direct Mail.com’s National Do Not Mail List

Opt-out Prescreen stops credit card offers


Do you get too much junk mail in your mailbox? Today I am going to show you the top 3 things you can do to reduce the amount of junk mail you get.

DMA Choice
The first and number one thing you can do to stop junk mail is to sign up for DMA Choice. It will cost you $4. And I hear you. You are wondering if DMAChioce is legit or if DMA Choice is a scam. I can assure you they are not a scam. The Direct Marketing Association DMA was founded in 1917. It was bought out by the Association of National Advertisers or the ANA in 2018. The program DMAChoice was started in 1971. The ANA has kept the program running since the merger.

When you log in you can edit your profile. You can add up to 5 names and 4 addresses. Make sure you maximize the $4 DMAChoice has charged you. Add all the members of your household. Mom, Dad, the kids, if the kids are away at college add that address as well. If you live with roommates add them. Are you getting junk mail for past tenants? Add them as well. If that didn’t use all the spaces add your grandparents, aunts, and uncles. Anyone who you think might like less junk mail in their lives.

From the time you sign up, it is supposed to last 10 years.

What types of mail will DMA Choice stop?

They will stop “Prospect promotional mail”. It is the direct mail equivalent of a cold call.

What don’t they stop:

  • Anyone you have done a transaction with either by buying products and services or making a donation
  • Bills (sorry)
  • Prescreened offers for credit cards or insurance (more on those in a bit)
  • Political mail (mail from political parties)
  • Anything addressed to “current resident”
  • Companies or organizations that don’t subscribe to DMAchoice.

That last one can be confusing. The ANA is an industry organization that companies pay to be a member of. And when you are a member to have to abide by the ethics guidelines they have set. That includes removing people from mailing lists when they sign up for DMAChoice. 

What does that look like in practice?

This is a real mailing list that you can find on Nextmark “the Google of mailing lists” It is called Make America Great Mailing list. It has donors that have donated to conservative causes. List #486436

This is a closeup of the box on the right. Can you see “DMA?” That is asking if the mailing list is DMA compliant. This list is not.

If you are on this mailing list and you sign up for DMA Choice you will still get mail from the groups that buy this list. 

Please don’t take all of this to mean that you shouldn’t sign up for DMA Choice. This is the number one thing you can do to stop junk mail. 


Direct Mail.com’s National Do Not Mail List

Direct Mail.com is a full-service provider of multi-channel, marketing communications powered by cutting-edge technology and rich data insight. They have their own in-house production capabilities with a production capacity of over 3 million pieces per day. They are trying to be a one-stop shop for all your direct mail needs. 

They can design the mailpiece, find the people you want to target, then print and mailout the mailpiece. 

They are so large that they maintain their own mailing lists. If you would like to opt-out of Direct Mail.com’s system you can sign up for their National Do Not Mail list. It is very easy to fill out. It only has one name and address you can fill out at a time. 

Anecdotally I have seen comments on the internet from people who signed up for this program and had most of their junk mail stop. Your mileage may vary.


Opt-out Prescreen

Opt-Out Pre-Screen is the system the credit card bureaus have set up to stop credit card offers that come in the mail. You have 2 choices, opt-out for 5 years online. Or opt out forever if you mail in a form. They are going to ask for your Social Security Number. This is one of the few times it is OK to give it out.


And those are the top 3 things you can do to stop junk mail. Have you done the 3 things on this list already? Are you still getting too much junk mail? Please go to my Start Here page to see my full battle plan for stopping junk mail.

The following are affiliate links. If you would like to support the work I do, please consider a subscription to the following companies:

PaperKarma the junk mail-stopping app. DJM30 for 30% off a subscription

DeleteMe Use the code PARTNER20 for 20% off a subscription

Aura

How to Stop a Massive Junk Mail Problem

Today I’m going to teach you how to stop junk mail. Not just any junk mail, but a massive junk mail problem. I specialize in stopping junk mail from charities that target the elderly. As an example, you send off a $20 check to a charity, and you are put on their mailing list. Your information is then sold to other charities and before you know it your mailbox is filled with every sad story that is looking for money.

In 2014 I had a relative that was getting an unbelievable amount of junk mail. She was getting 130 pieces a week.

Living room covered in junk mail
Living room
Kitchen counter covered in junk mail
Kitchen

I am going to show you how I stopped it. The goal for this project is to receive zero junk mail of all kinds. Sadly, zero is near impossible (I’m looking at you Save and your grocery ads) but it is always the goal.


These tips are for people stopping a massive junk mail problem for a loved one: 

If you are doing this for your parents or another relative, I will assume you have their permission, or a Power of Attorney to manage their affairs. 

In order for this process to work, you must stop interacting with the mail. No more donations, sending in surveys, cashing checks, or other interactive tasks. 

Before you start your junk mail stopping project I recommend devoting an email address to the project. It can be a fresh one or an old one you no longer use. I like Gmail, but use the one you like the best. It will be much easier to keep track of everything if it is separated from your personal emails. Using that email address, sign up the address that is getting all the junk mail for USPS Informed Delivery. They will send you photos of the mail you get everyday. This is very useful if you are stopping mail for a loved and don’t have direct, daily access to their mailbox. You can see who is sending them mail and ask the junk mailer to stop. 

USPS Informed Delivery

Keep notes on everything you do. I have seen huge spreadsheets people have put together with notes of every phone call and email they have sent. Those notes will become the core of your complaint letters when the junk mail doesn’t stop.


No matter what kind of junk mail you want to stop, the first steps are the same for everyone. First, you must put up a wall around your mailbox to stop new junk mail from getting in.

For these first few steps, we won’t be touching any mail. These are all broad strokes that cover lots of different mail. 

These are the top 3 things you can do to stop junk mail. Everyone in America should do them today. 

They are DMA Choice, direct mail .com‘s National Do Not Mail List and Opt-out pre-screen will stop credit card applications.


DMA Choice

It is the official “do not mail list” from the Association of National Advertisers’ Data and Marketing division. It will cost $4, and is supposed to last 10 years. They will stop direct mail from people you have never exchanged money with, either by buying a product or making a donation. When you log in you can edit your profile. You can add up to 5 names and 4 addresses. If you are a normal person with normal junk mail, you would enter all the members of your household. If you live in an apartment or have roommates, you could enter the names of your household members, and the names of past tenants whose mail you receive. If you have a person with an out of control junk mail problem you can enter all the variations of the person’s name you find. At one point I was dealing with 6 variations of a person’s name. 

There is a section of the website for caregivers that is free but you can only add one name at a time. There is a section for stopping direct mail for the deceased that is also free.

Many people are hesitant to do this first step. I get it. You wonder if the DMA is legit. And the $4 is stupid and a scam. I agree with you. But sign up and give them the $4 now. The DMA will show up again at the end of this process when you start filing complaints. This whole process is to build a case against a direct mail marketer who will not listen to you.


directmail.com‘s National Do Not Mail List

Directmail.com is a direct mail marketing firm. They have their own independent “Do Not Mail List”. It is free. It only has one name and address field. I would consider it a part B to DMAChoice.


Opt-Out Pre-Screen

Opt-Out Pre-Screen is the system the credit card bureaus have set up to stop credit card offers that come in the mail. This one is very important because credit card offers that are stolen from your mailbox are a gateway to identity theft. You have 2 choices, opt-out for 5 years online. Or opt-out forever if you mail in a form. They are going to ask for your Social Security Number. This is one of the few times it is OK to give it out.


Sign up for Catalog Choice or PaperKarma (referral link) Use coupon code DJM30 to get 30% off a subscription to PaperKarma.

Catalog Choice is a free junk mail stopping service. It is very simple to use. Type in the search bar the mail you want to stop, enter the information on the mailpiece and hit send. It works best on big mainstream catalog companies and charities. They are a charity themselves. If you use and like their service, toss a couple of bucks their way. 

PaperKarma is an app with a paid subscription. You enter your information and take a photo of the mailpiece you want to stop. It also works best on big mainstream junk mail and charities, but because of the machine learning it uses it can also stop some of the more “colorful” charities you may run across. 

That takes care of most of America. If you do that for about 6 months most junk mail will stop. But you aren’t here for that. You have a loved one who is getting 100+ pieces of junk mail a week. Let’s keep going. Let’s dive into Big Data


Big Data

This is where I start to go off the deep end of Big Data, data brokers, and robots attacking you. And your information being bought and sold. A junk mail problem is Big data taking your information and weaponizing it to attack you. Every purchase you make every charity you donate to is fed into a machine and out comes the sausage of junk mail. 

I’m in California so I may have more rights than you when it comes to my data and privacy. 


Tell your bank to stop selling your data

You can ask your bank to not share your personal information. I am talking about more than just your name and address. They sell your purchasing data to data brokers. Data brokers keep track of everything you buy. They sell that data to marketers. Asking your bank to not sell your data, is stopping junk mail before it starts.

Privacy pages of the top 4 banks in America:

Wells Fargo

Chase

Bank of America

CitiBank

If you don’t use one of the top 4 banks, you need to go to your bank’s website and find their “Privacy Center” and set it as tight as you can. Or you can call your bank’s main phone number and ask to “opt-out of the selling of your Personal Information”. If you call be prepared to have all of your IDs on hand.


Tell the credit bureaus to stop selling your data

The credit bureaus are also selling your information. You can fill out a California Consumer Privacy Act (CCPA) Opt-Out Request with each credit bureau. This does not stop junk mail for credit card offers. It stops them from selling your information to 3rd parties.

They are going to ask for your Social Security number and your date of birth. It is OK for you to give them this information it is how they will identify you in their system. Even if you do not live in California fill these forms out anyway. Let me know what results you get.

TransUnion opt-out here

experian opt-out here 

Equifax opt-out here


Data Brokers

Data Brokers chop up your information into little pieces then reassemble it for marketers, so they can sell things to you. In the case if Direct mail, your data is extruded into a mailing list like: 

CHARITABLE DONORS WHO CONTRIBUTE OVER $100.00 | POSTAL AND EMAIL 89944. That is a real list that a direct mail marketer can buy 1000 names for $85.00. Our goal is to get off this list, and others like it. Don’t contact NextMark asking for help. They either can’t or won’t help. Years ago I asked for my loved one to be removed from their system. They asked which list she was on, I said all of them. They said I had to know exactly which list she was on for them to help. She was on hundreds of mailing lists. There was no way I could figure out exactly witch ones she was on.

acxiom opt-out here

Epsilon.com AKA Abacus. They have a whole page about opting-out from them, but if you only want to opt-out of snail mail, email them at privacy@epsilon.com

LexisNexis opt-out of direct marking here. Newer link, Opt-out of their whole system.

Data Axle (InfoGroup) opt-out here 

Allant opt-out here

To drill it down for charity junk mail Infocision is a telemarketing and direct mail juggernaut. I will link to a blog post I made that has a partial client list. If you are getting mail from 3 or more of their clients contact them and ask to be removed from their system. 

Call them at (330) 668-1400 or email them at infocis@infocision.com


You can sign up for everything: DMAChoice, Opt-out prescreen, the data brokers, in a day. You need to wait for 90 days for all of it to take effect. While you are waiting, every week you should be entering every mailpiece into Catalog Choice or PaperKarma. Let the automated systems of Catalog Choice and PaperKarma do the heavy lifting at this point. Don’t waste your time contacting the good guys that will stop when asked nicely with one of the apps.

Start taking notes on when you do things for this project. Who, what, When. All these notes will come into play when you file complaints when the mail doesn’t stop.


Envelope stuffing

This is one of the more controversial things I recommend doing. 

You take a prepaid envelope and stuff it with other junk mail. Take the page of the begging letter with your information on it, circle the name and address, and write “Take Me Off Your Mailing List”. Stuff it back into the envelope. And send it back.

Friends of John Boehner
I wrote Take Me Off Your Mailing List on this mailpiece. In the survey part, I wrote in that junk mail was the #1 issue in America.

If you want to get creative with this task go for it. No white powder, lumpy stuff, animals or bodily excretions, please. The person in the mail room is more likely to help you if they aren’t covered in poop. It does work, but it is not the most effective thing you can do. It is more therapeutic after dealing with scammers all week.

Blog post about envelope stuffing


After the 90 days are up and you are still getting too much junk mail, start targeting those who are sending you the most mail, looking up who the fundraisers are for the charities, and start filling out form 1500’s. 

Start with who is sending the most stuff. More than one mailpiece a week? More than one mailpiece a day? Target them first and hard. Phone calls and emails on the same day. 

16 from PII
16 mailpieces in one week from Policy Issues Institute

If it is a charity find their IRS 990 tax forms or Federal Elections Commision (FEC) documents, and find their fundraising company. Call and email the fundraising company. 

In this example, I will be using Citizens United. They have both a 501c3 and a 501c4

Citizens United 990
This is the Citizens United Foundation’s IRS 990 from 2019
Citizens United HSP 990
Scroll down to the “Schedule G” section it shows you the professional fundraisers they used that year. In this case, it is HSP Direct. They used direct mail to ask for donations.
Citizens United FEC
This is the FEC page for Citizens United Political Victory Fund. We want to look at their “Spending” section.
Citizens United Infocition FEC
In the “Disbursements” section under “Spending” are all the people they paid money to. I like to sort by “Amount” high to low. The fundraisers get paid a lot of money. In this case we see that InfoCision did fundraising for them. Infocision used telemarketing to ask for donations.

Start building a database of everyone who is sending you junk mail. Name, address (real address, not the fake PO box return address in Merrifield, VA ), and who their fundraisers are. 

I really like using Charity Navigator and ProPublica for finding IRS 990’s. 

Worst Charites by Vendor
This is my database of some of the worst charities on Charity Navigator. I have highlighted HSP Direct. But you can see other professional fundraisers also have multiple entries.

When you have entered everyone who is sending you junk mail, sort by fundraiser and be amazed at what you see. You aren’t being attacked by a million charities, you are being attacked by a small group of fundraisers. Target the fundraisers next. Call and email them with the list of their clients that are sending you junk mail. If they don’t get back to you in a week go straight to filing complaints. 

Take notes on when you contacted them, and ask them how long it takes to flush out of their system. Write that end date down in a calendar or make it a column in your database. If you get junk mail after that date, start filling complaints. 

Slowly start working through the list. Always concentrate on whoever is sending the most stuff. That will change once you start knocking down the junk mail. 


USPS Prohibitory Order Form 1500 link to pdf

Form 1500 wiki page

My guide on Form 1500

Form 1500

Form 1500 became one my best friends during my junk mail project. It is the ban hammer of junk mail stopping tools. 

Form 1500 was originally made to stop unwanted porn in the mail. After a lawsuit in the 70’s the rules changed for what qualified. 

Now it can be used on any mailpiece that is selling you something, and sweepstakes. It does not work on charities or international mail. If the mailpiece you send in qualifies, the sender must stop sending you mail in 30 days. For commercial junk mail try using Catalog Choice or PaperKarma first. When that doesn’t work fill out a form 1500. I was in a 911 emergency junk mail situation. I needed everything to stop as fast as possible, so I was very aggressive with using form 1500. 

US scams
Samples of the types of junk mail I used Form 1500 on.
7 US based scams
Scams

I didn’t have time to wait to flush out of the system of every scam sweepstakes or WooWoo pills catalog. I needed it to stop pronto. 

14 form 1500's going to the Pricing Classification Service Center
Stack of Form 1500s being sent off

I wound up sending over 100 Form 1500’s for my junk mail project. It is a great tool for stopping a very specific type of junk mail. 


Filling complaints with the DMA and more

3 more months have passed. You are entering every mailpiece into Catalog Choice or PaperKarma. You have contacted the biggest troublemakers that are sending you junk mail. But there are still groups that are sending you junk mail after you contacted them, and their fundraiser. This is where the fun starts. 

It is time to circle back to the DMA. You remember them? You sent them $4 months ago. It is time to put those $2 to work, contact the ANA Ethics Committee.

ANA File an Ethics Complaint About Marketing Offers or Ads You Received

My guide on filing an ethics complaint

This is when you gather up all the notes you have that have taken that document all the things you have done to stop junk mail from these people. DMAChoice, directmail.com, Big Data brokers, Catalog Choice, PaperKarma, Phone calls, emails, and contacting their fundraiser. Lay it all out. Tell them the complete timeline of your trying to stop junk mail. Tell the ANA how the junk mail has affected you and your family. Talk about the content of the begging letters. The lies they use to squeeze money out of your loved one.  Whoever you are writing a complaint about will get a copy of the complaint. Sometimes you will get a reply, most of the time the junk mail will just stop. If it still doesn’t stop, file another complaint. 


You should also send this same letter to the FTC, your state’s Attorney General, and the Attorney General for the state where the charity is located. This will not stop the junk mail, but it will start a paper trail for a larger criminal case if anyone wants to take the time to look. 

I am a firm believer that if a group refuses to take the simple step of taking a person off their mailing list they are doing other shady things. 


If it is a Political Action Committee or a 501(c)4  file a complaint with the FBI. They are actively looking for Scam PACs that only spend money on telemarketing and junk mail. 

FBI Press release that mentions Scam PACs


That is how I stopped junk mail. It took me over a year to do all of that. And in the middle of the project the person whose junk mail I was stopping passed away. Which changed everything. But that is a story for another day. I think you can stop junk mail a lot faster than I did. Most of my time was spent documenting the mail and writing the blog.

I still get mail for her. She is so deep in the system, I can’t get her out. Every year when my postal worker goes on Christmas vacation I get junk mail for her.

Feeding America 10 year anniversary of last donation  Nov 2021 page 1
Mailpiece for the person whose junk mail I stopped. She died in 2015. I got this in November of 2022. 7 years after she passed.
Feeding America 10 year anniversary of last donation  Nov 2021 page 2
The P.S. of the mailpiece states “I haven’t heard from you lately”.

Feeding America is one of the largest charities in America. Its annual revenue is over 3 billion dollars. Charity Navigator gives Feeding America it’s highest rating 4 stars. But somehow they or their fundraiser is too cheap to buy the deceased do not contact list to clean up their donor database. If you donate to Feeding America you need to know that your donation goes toward sending junk mail to dead people. But one piece a year is better than 20 pieces a day. Remember the goal is always zero, but zero is near impossible.

If you think this whole process is stupid and overly time-consuming, contact your congressional representatives, both house and senate. Tell them your junk mail story. Only they can change the rules on how much pain, junk mail, and phone calls charities can inflict on us. 

My questions for you are: How much junk mail do you get in a day? Who is sending you the most junk mail?

The following are affiliate links. If you would like to support the work I do, please consider a subscription to the following companies:

PaperKarma the junk mail-stopping app. DJM30 for 30% off a subscription

DeleteMe Use the code PARTNER20 for 20% off a subscription

Aura

Behind the Junk Mail: Rediscovering God in America, a project of Citizens United Foundation

Citizens United Foundation: (202) 547-5420 info@citizensunited.org

Contact HSP Direct at (703) 793-3220 and email them at info@hspdirect.com. If that doesn’t work, contact the CEO Jamie Hogan hogan@hspdirect.com. Contact NOVA List and Sunrise Data Services. They are sister companies to HSP Direct. They manage the mailing lists for HSP Direct. You are going to have to be as annoying as possible to get these people’s attention. It took 3 months for NOVA List to get back to me. Do not be as shy as I was. If they don’t get back to you in about a week, tattle on them to the DMA.

InfoCision (330) 668-1400 


Today is all about the charity Citizens United Foundation, Welcome to Drowning in Junk mail.

Hi My name is Jennifer or darthjenni. I run the blog Drowning in Junk Mail where I documented a massive junk mail problem, and teach people how to stop junk mail.

Today I will be talking about Citizens United. Not the court case but charity behind the court case. I will give a brief history of the organization, read a piece of junk mail I revived from them, and give you some tips on how to stop their junk mail.

Citizens United (Wiki page  Source Watch page) was founded in 1988 by Floyd Brown, a longtime Washington political consultant. Brown would go on to found The Western Journal website and junk mail mill. Brown and his family could have a video all to themselves. But we will leave him here, to talk about the current head of Citizens United David Bossie

This next section is an edited excerpt from this CNN article.

Bossie emerged on the national political scene in the 1990s, first as a researcher – digging into Whitewater, the real-estate investments of Bill and Hillary Clinton in Arkansas – and later as the hard-driving top investigator for the House Committee on Oversight and Government Reform. 

Bossie was forced to resign from the committee 18 months into his tenure, following bipartisan criticism of his practices. He had released selectively edited tapes of prison conversations with Webster Hubbell, a Clinton friend and former Justice Department official.

In 2000, he became president and chairman of Citizens United

Footage of Floyd Brown
https://www.c-span.org/video/?24910-1/house-bank-investigation

Footage of Bossie

CSPAN May 5, 2016 Washington Journal David Bossie on Money in Politics

CSPAN April 27, 2018 Republican National Lawyers Conference, David Bossie

His attempt to distribute Citizens United’s 2007 scathing documentary about Hillary Clinton gave rise to the Supreme Court’s 2010 landmark Citizens United ruling that swept aside decades-old restrictions on corporate spending in candidate elections and helped usher in a new era of big money in American politics. 

If you want to know more about the court case I have linked to one of the many excellent videos on YouTube below.

David Bossie introduced Then candidate Donald Trump to his network of friends including the conservative firebrand Steve Bannon, with whom Bossie had produced several documentary films. Bannon co-founded Breitbart News, which was funded by the Mercer family. KellyAnne Conway also worked for the Mercers and soon she was on the Trump train as well.

New Yorker article about the connections between Donald Trump and Robert Mercer.

As Trump and his brand of politics rose in the Republican Party, so did Bossie.

In 2016, Maryland’s Republican Party elected him to chair the state’s delegation to the Republican National Convention that would go on to nominate Donald Trump for president.

October 4, 2016 Road to the White House 2016 Vice Presidential Candidates Debate Media Center At 17.35 Bossie speaks to the press.

This is how close David Bossie was to Trump:

November 09, 2016 U.S. President-elect Donald Trump and his campaign manager Kellyanne Conway greet supporters during his election night rally in Manhattan, New York, U.S., November 9, 2016. REUTERS/Mike Segar. David Bossie to the left of Donald Trump, Steve Bannon to the right of Kellyanne Conway

Photo of Bannon, Connaway, and Rebekah Mercer on Donald Trump’s inauguration day January 20, 2017, from Dan Scavino Jr’s Instagram. I couldn’t find the original post. But the internet is forever.


Citizens United form 1500

This is around the time that Betsy Woodruff Swan from the Daily Beast, now with Politico, contacted me asking about Citizens United junk mail. I had a sample that said WOOpsie! We know you sent a $50 check. It was lost in the mail could you send us another one? The problem was that we had taken away the checkbook of the person who’s junk mail I was stopping months before, so there was no chance she did that. And how would they know that a check was lost in the mail?

Did Right-Wing Group Citizens United Target Dementia Sufferers for Fundraising?

Right-Wing Group Citizens United Again May Have Tried to Trick the Elderly Into Giving It Cash


In 2019 Betsy’s husband Jonathan Swan, and other reporters from Axios teamed up with Campaign Legal Center (Wiki page) to look at the shady and manipulative junk mail, and Facebook ads Citizens United was putting out at the time.

Campaign Legal Center “Can I Count on You?” How the Presidential Coalition Has Capitalized on its Leader’s Ties to the President and Misled Donors PDF

Scoop: Inside a top Trump adviser’s fundraising mirage

Elderly Bossie donors say they thought they were helping Trump

David Bossie’s embarrassing retreat

The mailpiece they got a hold of was from the Citizens United project Presidential Coalition. (Sourcewatch page, Open Secrets page, Follow the Money page)

Presidential Coalition is supposed to be “dedicated to identifying and supporting conservative candidates running for office at the state and local levels of government” since its founding in 2005. 

The group’s fundraising appeals also urge supporters to “grow the Republican ‘farm team'” and “train and prepare conservative candidates to run and win in local elections.”

In reality only 3% of the $15.4 million it spent during 2017 and 2018 went to direct political activity. That would be direct donations to a campaign, or ads supporting a campaign.  

Citizens United walked right up to the line of saying the Presidential Coalition was endorsed by President Trump. Team Trump was livid and Bossie shutdown fundraising for the group.

This is a Facebook ad they were running in 2019. The nice thing about Facebook is that they let you look at who the ad was aimed at. People who are 65+ years old was their target audience. 

One donor to Presidential Coalition thought the money was going directly to help President Trump:

Even one of the Presidential Coalition’s biggest individual donors, an 85-year-old man, who gave $101,000 during 2017 and 2018, said he thought “the money goes toward supporting the president”: “I know some of it went to the president and his campaign because I saw the ads,” he told Axios before we shared details of how the money was spent. Source


Rediscovering God in America a project of Citizens United Foundation, full mailpiece

That brings us to this mailpiece I received in January 2021. I have opened a PO Box and I am trying to sign up for as many mailing lists as I can. So far I am on about 20 different groups mailing lists. And Citizens United was not one that I signed up for. My information is already being sold. This the first mailpiece from Citizens United I have received during this project. Nowhere on the envelope does it say Citizens United or David Bossie. All the green highlights you can see on the letter are the mentions of Citizens United.

The envelope says it is from Rediscovering God in America and Newt Gingrich. In large red letters it says INVITATION ENCLOSED. PLEASE RSVP. So far we have a famous person, and the mailpiece is demanding that we open it up.

Inside is a 6 page letter, a donation form, and a return envelope, not postage paid. We know you are cheap Citizens United.

In The Dialogue Method by Prof. Siegfried Vogele, the first time a person looks at a mail package their eye bounces all over the letter before reading it. They want to know:

  • Who is this from?
  • What do they want from me?
  • What benefit is there in it for me?
  • Do I need it?
  • Is it for me?

Think about these questions as we go through this mailpiece.

Secrets of Direct Mail: The Dialogue Method by Siegfried Vögele

Answering The Right Questions With Your Envelope

How People Read Letters

Storytelling, Fundraising and the Dialogue Method

Secrets of direct mail 4: storytelling, fundraising and the dialogue method

This is how I diagramed out the first page of the appeal letter. The reader will look at the logo at the top Rediscovering God in America, the name Newt Gingrich, glance at the words Founding Fathers, see Rediscovering God in America again in bold at the bottom, then flip the letter to the end to read the Post Script. 

That is what my eye did. Did any words or phrases catch your eye?

This letter is from Newt Gingrich The signature is clear. You can clearly read the name Newt. And it is in blue, we know this is an original letter not a photocopy.

The post script is the first part of a appeal letter that a person will read all the way through. The best appeal letter writers will use this space to quickly sum up the appeal they are making, and drive home the importance of making a donation. Let’s see how Citizens United uses this important space:

“P.S. Remember, if you can send a generous gift of at least $35, you’ll receive your very own copy of Rediscovering God in America documentary in DVD format.
And the next time someone tells you that God doesn’t belong in the public square, you can show them a copy of this movie and proudly say, ‘Yes, he does!'”

Every time I read this out loud I want to say “proudly proclaim”. But they went with a word with a lower reading comprehension level. 

Great use of the P.S. Newt Gingrich wants us to donate $35 to Citizens United to get a copy of the Rediscovering God in America DVD. And the movie solves a problem. I keep getting into fights with my kids about why can’t the city put up a statue of the 10 commandments in the park next to City Hall. Now I can show them this movie and I will win the argument. I’m already getting up to get my checkbook.

I think the PostScript answers almost all of our main questions:

  • Who is this from? Newt Gingrich & Rediscovering God in America
  • What do they want from me? $35 
  • What benefit is there in it for me? A copy of the Rediscovering God in America DVD
  • Do I need it? Yes, DVD solves a problem 
  • Is it for me? Yes, I love God and America. It will say so in the first line of letter.

Rediscovering God in America a project of Citizens United Foundation, page 1

Callista Gingrich Instagram Anderson’s Bookshop in Naperville, IL November 14 2014

Photo by Caleb Fisher on Unsplash Union Station, Washington, USA Washington, D.C. on July 4th, 2019

Supreme Court in Washington, DC. USDA Photo by Ken Hammond

Photo by Ryan Arnst on Unsplash Washington National Cathedral, Wisconsin Ave NW, Washington, DC, USA

Pledge of Allegiance graphic from The Natural Homeschool

Back of money “In God We Trust” from “In God We Trust” Wiki page

UHP troopers lift a memorial cross into place near the Utah Highway Patrol building in Murray UT. Stuart Johnson, Deseret News archives

Callista Gingrich Instagram Vatican City 2019

Rediscovering God in America a project of Citizens United Foundation, page 2

United States Capitol building in Washington, DC. USDA Photo by Ken Hammond

Photo by Peter Mitchell on Unsplash Washington Monument, 15th Street Northwest, Washington, DC, USA

John Trumbull: Declaration of Independence

US Constitution from the Constitution of the United States Wiki page

Duplessis: Benjamin Franklin

George Washington (Lansdowne Portrait)

Mather Brown: Thomas Jefferson

Howard Chandler Christy: Declaration of Independence

Washington Monument, Washington, DC in early morning light on Tuesday, June 27, 2017. USDA photo by Ken Hammond

Rediscovering God in America a project of Citizens United Foundation, page 3

Washington Monument capstone from the Washington Monument Wiki page

Capitol Building’s “In God We Trust” plaque from the The Architect of the Capitol

Inside the National Archives Building, includes photo of Inlaid Bronze Medallion, Rotunda Lobby

Cherry blossoms at the Tidal Basin in Washington, D.C., on Tuesday, March 20, 2012. USDA Photo by Lance Cheung.

Footage of Michael Newdow Establishment of Religion Clause Oral Arguments, Part 1 December 4,2007

Wiki page for Michael Newdow

Wiki page for Elk Grove Unified School District v. Newdow

Photo by Jacob Creswick Washington Monument

Photo by Ryan Arnst Washington National Cathedral, Wisconsin Ave NW, Washington, DC, USA

Photo by Peter Mitchell Washington Monument base

Rediscovering God in America a project of Citizens United Foundation, page 4

Thad Zajdowicz: Lincoln Memorial

Gallup poll 2004 91% of americans want “under god” to remain in the pledge of allegiance

Lifeway Research 2014 85% want to keep “under God” in the pledge.

Rediscovering God in America a project of Citizens United Foundation, page 5

During the Obama administration, our elected Representatives in Congress were BANNED from wishing their constituents a “Merry Christmas” in their official, holiday greetings.

In 2011 Politifact wrote about Gingrich going on about congress people not being able to say “Merry Christmas” out loud as a greeting to people. Congress does bar taxpayer-funded official mailings of all types of greeting cards. However, such rules affect only one class of federal employees (those who serve in Congress); the rules are only about postage (lawmakers are free to send cards on their own dime)

Example of Christmas Card paid with campaign funds

U.S, District Court Judge Barbara Brandriff Crabb ruled out time-honored National Day of Prayer unconstitutional. 

She did. But, it was overturned in 2011. The National Day of Prayer was established by Congress in 1952, and in 1988 was set as the first Thursday in May. By law, the president must proclaim a national day of prayer every year. Despite the initial ruling President Obama proclaimed a National Day of Prayer in 2010. 

National Day of Prayer ruled against 2010

Overturned 2011 The decision was based on the finding that Freedom From Religion Foundation the group that challenged the law did not have standing to do so.

The Tenth Circuit Court of Appeals ruled that crosses erected on public land along Utah highways to commemorate slain highway patrol officers were likewise unconstitutional.

This is true. The suit argued that the placement of crosses on public land violates the principle of separation of church and state. The crosses were moved to private property owned by DATS Trucking in Hurricane, Utah

Utah memorials to highway patrol officers 2011

Utah Highway Patrol Association statement about the memorial crosses

Utah highway crosses removed to be refurbished and placed on private land

2016 update Crosses were moved to private property owned by DATS Trucking in Hurricane Utah

And at a rally of anti-God protesters in Washington D.C. thousands of atheists chanted “We’re here. We’re godless — get used to it,”

That happened at the 2012 Reason Rally 

“The crowd chanted “We’re here. We’re godless — get used to it,” led by Fred Dewords, national director of the United Coalition of Reason (Wiki page), reported The Washington Post. The rally was sponsored by over 20 organizations.” Sadly I could not find video of this happening. 

Reason Rally’ attracts atheists, secularists, humanists

Callista Gingrich Instagram Rome, Italy August 19, 2018

Rediscovering God in America a project of Citizens United Foundation, page 6

Why such a long letter? Richard Viguerie the father of modern political junk mail, owner of American Target Advertising, says that  A multi-page pitch in a package will pull in more money than a one-page pitch will. 
This letter is designed to keep the reader “engaged and enraged” long enough so they donate.

Rediscovering God in America (Wiki page, Amazon page) the book came out around 2006 and the movie came out in 2007. The movie is one of the best selling movies Citizens United has ever made. The book that inspired the movie is in it’s 3rd edition. It was so successful that they made a sequel book and movie, Rediscovering God in America II: Our Heritage

Story about how Bossie and Gingrich teamed up to make movies.

Can you imagine movie company still promoting movies from 2007?

Or the radio still playing top hits from 2007 in heavy rotation.

In the direct mail industry this is perfectly OK to do. And you are held in high regard if you do it. In the direct mail fundraising world if you can put together an appeals package that has a good pull of money, you ride that package until the money dries up. 

There is an entire company devoted to tracking successful direct mail packages: Who’s Mailing What. They call a mailpiece that has been used for over 3 years to raise money a “Grand Control”. 

Video of Who’s Mailing What library

Do they have a “Super Diamond Platinum Grand Control” for a package that is 14 years old? 

It is obvious from the “ripped from the headlines” stories they site that this package was refreshed around 2012 

Rediscovering God in America a project of Citizens United Foundation, donation page

Last page, the donation page. This page is the “Personal Invention” that was mentioned on the outer envelope. It a “Personal Invention” to send them money.

Rediscovering God in America a project of Citizens United Foundation, full mailpiece

I have received the same letter again. This time with a outer envelope refresh. The letter is exactly the same. But the outer envelope has a full color photo of the DVD cover.

Rediscovering God in America a project of Citizens United Foundation, back of outer envelope

This is the back of the outer envelope. It has a part of the P.S. from the letter.

Back to the donation page. This page is the first time Citizens United Foundation is really mentioned and the focus of the target donor. They have sprinkled it throughout the package but it was hidden in small print. “You should make your check payable to Citizens United Foundation”.

Before you do, before you donate to any charity be it from a piece of mail or over the phone or if you saw them in TV commercial , please look them up on Charity Navigator.

Citizens United Foundation’s Charity Navigator page

This is Citizens United Foundations’ Charity Navigator page. It has a 1 star rating. At this point you know that they don’t know how to run a charity. You should toss the mailpiece in the trash, and do everything you can to get off their mailing list.

This is a breakdown of their expenses. They spend 57.9% of their budget on fundraising. Fundraising = junk mail and telemarketing phone calls. They only spend 34.9% on programs. Good charities spend 75%-90% of their budget on programs. Charities that hire a professional fundraiser like Citizens United has, their fundraising costs should be around 25%. But Citizens United spends so much of their budget on fundraising, if you donate to them you are paying them to send you junk mail and call you.

If you really want the movie, instead of donating $35 through the mail, you can order the Rediscovering God in America DVD directly from the Citizens United website, both parts one and two are $7.50 each plus $4 shipping.

Why am I getting a mailpiece that is 14 years old? Is this their introduction to Citizens United package that they send out when they buy other charities mailing lists? I didn’t sign up for Citizens United’s mailing list. But I did sign up for about 20 other ones. Did I catch them in the cycle their direct mail campaign when they are sending out a greatest hit? 

In conclusion:

Don’t donate to Citizens United, they will just send you lots of junk mail and call you during dinner. They will sell your information to the clients of their fundraisers. 

Look up every charity you want to donate to on Charity Navigator. You should only donate to 3 and 4 star charities. For a list of great charities check out Charity Navigator’s Perfect Score List and Charitywatch’s Top rated charities page. Links to those lists below. No matter what your charitable focus is they have a charity for you. Better yet find a local charity that makes a huge impact on your local community. 

If you want to support a politician donate directly to their campaign or their national party. Look up the name of the Political Action Committee or PAC that is asking you for money on the FEC.gov or Open Secrets website to make sure the money is going to candidate you want to support. Donations to PACs are not tax deductible. 

This was the part where I was going to show you the FEC’s  page for presidential coalition. Unfortunately in the time it took me to do the research and editing the video the FEC has deleted the documents for Presidential Coalition from their website. It is OK, instead I will show you Open Secrets. They track “dark money” in politics. The FEC website is very dense and for data nerds only. Open Secrets takes the data and makes it easier for the average person to read. 

This is the page for Presidential Coalition in 2018. And for contrast this is the page for Trump Make America Great Again Committee also in 2018. A real PAC that really supports a candidate will have lots of money flowing directly to the campaign, and it’s support system.

 A fake PAC will have little to no donations to candidates or a political party. Most of the money will go to fundraising. And that big purple “Unclassifiable” part of the pie is a huge red flag and points to sloppy bookkeeping. 

My point of all of this is look up everyone you want to donate money to. 

This is the contact information for Citizens United, and their fundraisers HSP Direct and InfoCision. This information is linked below in the description box, or if you are reading this on my blog it is right below the video. Both HSP and InfoCision are notorious for selling and trading donor information. If you donate to one of their clients, you will be put on the mailing list for all of their clients. 

Citizens United Foundation: (202) 547-5420 info@citizensunited.org

Contact HSP Direct at (703) 793-3220 and email them at info@hspdirect.com. If that doesn’t work, contact the CEO Jamie Hogan hogan@hspdirect.com. Contact NOVA List and Sunrise Data Services. They are sister companies to HSP Direct. They manage the mailing lists for HSP Direct. You are going to have to be as annoying as possible to get these people’s attention. It took 3 months for NOVA List to get back to me. Do not be as shy as I was. If they don’t get back to you in about a week, tattle on them to the DMA.

InfoCision (330) 668-1400 

If you donated to Citizens United and you think you were defrauded by them or one of their many projects please contact the FBI and the FTC and the Washington, DC Office of Consumer Protection. Citizens United is located in Washington, DC

FBI press release that talks about scam PACs

Scam PACs Are on the Rise

Tips.FBI.gov

Report Fraud to the FTC

Washington D.C. Office of Consumer Protection


The following are affiliate links. If you would like to support the work I do, please consider a subscription to the following companies:

PaperKarma the junk mail-stopping app. DJM30 for 30% off a subscription

DeleteMe Use the code PARTNER20 for 20% off a subscription

Aura