Drowning in Junk Mail – This week in Junk Mail 31 pieces

All 32 pieces

I’m not gonna lie the mail can get boring. They send the same mailpiece over and over. They do that because once they find a mailpiece that brings in money they will send it out forever until it stops being effective. It is rare that junk mail has a topical, ripped-from-the-headlines subject.

Freedom Watch

This week Larry Klayman’s Freedom Watch sent a mailpiece that talks about ISIS. Of course it is trying to scare the money out of you, with the envelope screaming:

ISIS terror cells now on American soil… protect your family: open now!

Thanks Larry, I will just go crawl under my bed now.


2 in 1 day club
2 in 1 day club

2 civil rights groups
2 from Civil Rights Groups on the same day. This is not the first time this has happened

Hillsdale College
2 from Hillsdale Collage, Wiki page opt-out here DonorServices@hillsdale.edu

Response Unlimited
2 from Response Unlimited

Random Political Junk Mail
Random political junk mail


Charities
Charities


Scams
4 scams

  • Office of Magister Davids PO Box 3 NL 1693 ZG Wervershoof Netherlands
  • Immuno Corp, Aleksander Olsen 2340 Mira Mar Ave Long Beach, CA 90815 Immutol by Ralph Wallace
    How seven sick salmon, unconventional wisdom, serendipity, and a beer brewery saved an economy, healed the hopeless, and changed the course of modern Immunology. They have an F from the BBB.
  • Affiliated Opportunities Group (AOG) PO Box 25220 Miami, FL 33102-5220
  • Carmen Dumas PO Box 1061 NL-3600 BB Maarssen Netherlands

Stuffed and ready to go

4 pre-paid envelopes stuffed and ready to go

1 from 1500 ready to go
Only 1 form 1500 this week. It is the scam from Miami.

Left overs
Leftovers


I am starting the Drowning in Junk Mail Book Club

America's Right Turn by Richard A Viguerie and David Franke

The first choice is the 2004 classic America’s Right Turn by Richard A Viguerie and David FrankeRichard A Viguerie is the founder of the direct marketing firm American Target Advertising. This is his story of using “alternative media” to push the conservative agenda starting in the 1960’s.  When I finish, I will write a book report for it. Something I haven’t done in a few decades.

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2 thoughts on “Drowning in Junk Mail – This week in Junk Mail 31 pieces

  1. I must say, this article incited quite a conversation with me and my marketing friends. How effective is it really to bombard potential customers in their own homes? Not to mention wasted materials. I live in an apartment building in the middle of a relatively large city and our indoor garbage can by the buildings mailboxes is overflowing with said junk mail. No one even looks at it! Just straight in the trash. How do you stop this immediate disregard by the audience we are hoping to convert?

    Like

    • Direct marketers all vying for our attention, so they become louder and louder, sending more and more stuff. And we learn to tune it all out. After all of this I can tell you I hate the groups that send stuff once a week the most, and the ones that send stuff less than once a month less. Less is more. If you can’t sell me on your product/cause in a page, your product/cause is terrible, get a new one. Stop trying to convert people who don’t want to be converted. I’m talking to you Comcast, Red Plum, and restaurant that put a flyer in my door. When I need you I will find you.

      Like

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