Drowning in Junk Mail – When Good Charities Go Bad

To all the good charities who find themselves in this post, look at the company you keep. On this page, and the rest of this blog. No matter what your Charity Navigator rating is, at this moment you are all the same to me. All of you are the same as the SuperPacs that send 3 and 4 letters a day. You are the same as the scammers from Jamaica and The Netherlands. You need to rethink your “direct mail marketing strategy”. I can tell you right now, if you wound up in this lady’s mailbox, that list of leads you bought is garbage. Also think about what happens when you sell your list of good donors to others. Look at this list, there is no rhyme or reason to these charities. No focus or main cause like a normal person. She was giving a little to everyone. Which is great for all you random charities that wound up in her mail box. But every donation she made is one hour less of full time care that she now needs because she has dementia. The same dementia that led her to start donating to so many charities in the first place.


 

Wild Horse Freedom Federation
Wild Horse Freedom Federation
Guide Star Page

The packaging is deceptive with the “Post Gram” exterior and the fake printer holes along the side. All of this is to get an elderly person’s attention. The cause? To save everyone’s favorite animal: Horses.


 

Disabled Police Officers of America
Disabled Police Officers of America
This charity is #30 on the worst charities in America


 

Pride Rock Wildlife Refuge Terrell TX
Priderock Wildlife Refuge

They are sub $1 million so they don’t have a Charity Navigator rating . Otherwise they seem to do good work keeping big cats.


 

Council of Indian Nations
Council of Indian Nations
Charity Navigator page
You must be extra diligent when donating to a Native American charity. Make sure it is actually going to help people and not line the pockets of the fundraisers.


 

Civil War Trust
Civil War Trust
Wiki Page
Charity Navigator page
The Civil War Trust is who they say they are. They buy up parts of Civil War battle fields before a Walmart is built on top of them. They are currently trying to capitalize on the 150th anniversary of the Civil War.


Trees, Water & People
Trees, Water & People  TWP Blog
Charity Navigator
This one I really feel bad about. They only spend 3.8% of their budget on advertizing. And somehow they wound up in this black hole of a mailbox.


Rainforest Action Network
Rainforest Action Network
Wiki Page
Charity Navigator
“RAN helped pioneer market campaigns against large multinational corporations in the 1990s, using grassroots activism and savvy media work to advocate for changes in environmental policies. Since then, RAN has had numerous successes in its campaigns against logging companies, banks, and vehicle manufacturers.”
Um, how did this hippie group get in this mailbox?


 

African Wildlife Foundation
African Wildlife Foundation
Wiki Page
Charity Navigator
“In more recent years the AWF has modelled its program around three objectives: empowering people, conserving wildlife and protecting land. Empowering people involves conservation enterprises that provide benefits and incentives to local communities, sponsoring training of African conservationists and working with government to define conservation policy. Conserving wildlife involves research into species and into how these species interact with people, the basis for defining programs from which both humans and animals can benefit.”

Aww, do you see those sweet little eyes? Where is my checkbook?

 

 

 

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